Novacept is an asset-based consulting company that
leverages new age technology to assist organisations
in their digital transformation journey and provide them
business advisory, consulting and product accelerators.
Mood into motion
It was clear from the beginning where Vaideshwar and parwez wanted to take
their brand. Although popular brands aren’t competitors for Novacept, they
certainly set the tone we were looking for..
Exploring the concepts
We set out to create a mark that is simple, clean, yet
powerful. The mark should be easily recognizable, and
also have the ability to represent the Novacept’s brand.
We crushed it!
After several rounds of revisions, we found that we needed to go back to the drawing board. We took a step back, then lunged forward with the mark that hit the bulls-eye.