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Driving Success for EasyRewardz: A Google Ads Case Study



The objective of this case study is to showcase how our digital marketing agency in India, successfully utilized Google Ads to generate significant results for our client, EasyRewardz. Over a period of three months, we aimed to generate leads, drive website traffic, and maximize the return on investment (ROI) within a highly competitive niche.


Client Background:


EasyRewardz solutions enable brands offer a seamless and unified experience to all customers that can be customized as per unique industry needs.


EasyRewardz approached our agency to develop a robust Google Ads campaign tailored specifically for their leads acquisition goals.


Campaign Objectives:


Our primary objective was to generate high-quality leads and drive significant traffic to EasyRewardz website, all while operating within a limited budget. We set out to achieve the following objectives:

  • Generate a substantial number of leads
  • Drive a high volume of unique visitors to the website
  • Optimize campaign spend to maximize return on investment

Challenges Faced:


  • Highly Competitive Niche: The industry in which EasyRewardz operates is characterized by fierce competition, making it challenging to stand out and capture the target audience’s attention effectively.
  • Conversion Tracking Issue: Implementing accurate conversion tracking was a key challenge faced during the campaign. Without proper tracking mechanisms in place, it becomes difficult to measure the campaign’s performance and optimize accordingly.
  • Outdated Website: EasyRewardz website had an outdated design and functionality. This posed a challenge as it could impact the user experience and hinder the conversion process.
  • Zero Audience Data: Lack of audience data posed a challenge in effectively targeting the right audience segments, resulting in a potential waste of ad spend on irrelevant audiences.
  • Setting up Google Analytics, Google Merchant Center, and Google Ads Account: The initial setup of these platforms required meticulous attention to detail to ensure accurate tracking, seamless data integration, and smooth campaign management.

    Campaign Solutions:

  • Website Revamp
  • Comprehensive Keyword Research
  • Conversion Tracking Optimization
  • Audience Segmentation and Retargeting

Results and Benefits:


Through our strategic approach and diligent execution, the Google Ads campaign for EasyRewardz yielded exceptional results:

  • 2,019 Leads Generated: Through our strategic targeting and optimization efforts, we were able to generate a significant number of high-quality leads for EasyRewardz, ultimately driving business growth and customer acquisition.
  • 3.5 Lakh Unique Visitors: Our campaign successfully attracted 3.5 lakh unique visitors to EasyRewardz website, resulting in increased brand visibility and awareness.

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