The objective of this case study is to showcase how our digital marketing agency in India, successfully utilized Google Ads to generate significant results for our client, EasyRewardz. Over a period of three months, we aimed to generate leads, drive website traffic, and maximize the return on investment (ROI) within a highly competitive niche.
EasyRewardz solutions enable brands offer a seamless and unified experience to all customers that can be customized as per unique industry needs.
EasyRewardz approached our agency to develop a robust Google Ads campaign tailored specifically for their leads acquisition goals.
Our primary objective was to generate high-quality leads and drive significant traffic to EasyRewardz website, all while operating within a limited budget. We set out to achieve the following objectives:
- Generate a substantial number of leads
- Drive a high volume of unique visitors to the website
- Optimize campaign spend to maximize return on investment
- Highly Competitive Niche: The industry in which EasyRewardz operates is characterized by fierce competition, making it challenging to stand out and capture the target audience’s attention effectively.
- Conversion Tracking Issue: Implementing accurate conversion tracking was a key challenge faced during the campaign. Without proper tracking mechanisms in place, it becomes difficult to measure the campaign’s performance and optimize accordingly.
- Outdated Website: EasyRewardz website had an outdated design and functionality. This posed a challenge as it could impact the user experience and hinder the conversion process.
- Zero Audience Data: Lack of audience data posed a challenge in effectively targeting the right audience segments, resulting in a potential waste of ad spend on irrelevant audiences.
- Setting up Google Analytics, Google Merchant Center, and Google Ads Account: The initial setup of these platforms required meticulous attention to detail to ensure accurate tracking, seamless data integration, and smooth campaign management.
- Website Revamp
- Comprehensive Keyword Research
- Conversion Tracking Optimization
- Audience Segmentation and Retargeting
Results and Benefits:
Through our strategic approach and diligent execution, the Google Ads campaign for EasyRewardz yielded exceptional results:
- 2,019 Leads Generated: Through our strategic targeting and optimization efforts, we were able to generate a significant number of high-quality leads for EasyRewardz, ultimately driving business growth and customer acquisition.
- 3.5 Lakh Unique Visitors: Our campaign successfully attracted 3.5 lakh unique visitors to EasyRewardz website, resulting in increased brand visibility and awareness.