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Electric One is a prominent dealership in the automotive industry, specializing in electric vehicles. With a desire to expand their customer base and increase brand awareness, Electric One approached our agency to develop a robust Google Ads campaign tailored specifically for their dealership acquisition goals.
Our primary objective was to generate high-quality leads and drive significant traffic to Electric One’s website, all while operating within a limited budget. We set out to achieve the following objectives:
- Generate a substantial number of leads
- Drive a high volume of unique visitors to the website
- Optimize campaign spend to maximize return on investment
Results
Through our strategic approach and diligent execution, the Google Ads campaign for Electric One yielded exceptional results:
While executing the Google Ads campaign for Electric One, we encountered several challenges that demanded strategic planning and problem-solving skills. The challenges we faced included:
The automotive industry is highly competitive, particularly in the electric vehicle segment. We needed to differentiate Electric One and position them as a preferred choice for potential customers.
Initially, we faced difficulties in tracking conversions accurately, which impacted our ability to measure campaign performance and optimize accordingly. It was crucial to resolve this issue to ensure precise data-driven decision-making.
Electric One’s website lacked modern design elements and did not provide an optimal user experience. This posed a challenge in converting website visitors into leads.
The absence of audience data limited our ability to target specific segments effectively. We had to rely on market research and creative targeting strategies to maximize campaign reach.
Setting up Google Analytics, Google Merchant Center, and Google Ads account accurately was critical to gather actionable insights and execute effective campaigns. Ensuring the correct implementation of these platforms was a challenge we had to overcome.
To address the challenges mentioned above and meet the campaign objectives,
we devised the following strategies and implemented appropriate solutions:
Market Analysis
and Targeting
We conducted extensive market research to identify key customer segments and their preferences. Leveraging this data, we developed highly targeted ad campaigns to reach potential customers effectively.
Creative Ad Copy
and Design
We crafted compelling ad copy highlighting Electric One's unique selling propositions and benefits. We also worked closely with Electric One's design team to revamp the website, ensuring a seamless user experience and optimized landing pages for lead generation.
Conversion Tracking
Implementation
We resolved the conversion tracking issue by meticulously configuring tracking codes and implementing conversion tracking pixels. This allowed us to accurately measure campaign performance, optimize bidding strategies, and enhance overall campaign effectiveness.
Audience Expansion
and Retargeting
Despite limited audience data initially, we implemented various strategies to expand Electric One's reach. We leveraged lookalike audiences, interests targeting, and retargeting to engage with potential customers who showed interest in electric vehicles or similar products/services.
Continuous Campaign
Monitoring and Optimization
Throughout the campaign, we closely monitored key performance indicators and made data-driven optimizations. We refined ad targeting, adjusted bids, and tested different ad variations to maximize conversions and drive the highest possible return on investment.
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As a leading digital marketing agency based in India, our primary objective is to help our clients achieve remarkable results through effective online advertising campaigns. In this case study, we will highlight how our expertise in Google Ads enabled us to deliver outstanding outcomes for our client, Electric One, within a short span of three months.
Through our strategic approach and diligent execution, the Google Ads campaign for Electric One yielded exceptional results:
- Generated 3,047 high-quality leads within a three-month period.
- Attracted 2 lakh unique visitors to Electric One's website, resulting in increased brand visibility and potential customer engagement.
