Facebook Ads Analytics Tools: What Are They?
How Important are Facebook Ads Analytics Tools?
Vaizle
Vaizle is a tool for reporting and social media analytics that provide information on how well social media profiles like those on Facebook, Twitter, Instagram, LinkedIn, and YouTube are performing.
By evaluating your ad spend, CPC, link clicks, transactions, and RoAS – using the FREE Vaizle Facebook ad analyzer tool – you can assess the effectiveness of your ad accounts’ Facebook campaigns.
It enables users to gain daily and weekly insights into the performance of their Facebook Ad account and measures the crucial KPIs of their Facebook ad campaigns to determine the cost, ROAS, and other metrics.
Key Features
- Detailed reporting on Facebook ad campaigns is provided.
- Monitoring social media accounts in real-time, including those of competitors, to gain knowledge of engagement, reach, and growth.
- Provides ad performance tracking in real-time.
- Analysis and comparison of competitors.
- Analytics for hashtags and performance monitoring.
- Facilitating the export of data in a variety of formats, including Excel, CSV, and PDF, as well as the creation of bespoke white-label reports and visualizations.
- Provides a user-friendly and intuitive interface.
Price: There is a 14-day free trial period after which the standard plan costs $29 per month.
Facebook Ads Manager
A strong tool that helps advertisers design and manage Facebook Ads campaigns is Facebook Ads Manager. Advertisers may design ads, select their target market, establish a budget, and track ad success with the help of Ads Manager.
Age, gender, geography, hobbies, behaviors, and more are just a few of the targeting possibilities available in Ads Manager. Key data including impressions, clicks, conversions, and cost per click (CPC) can also be tracked by advertisers. Additionally, the application has sophisticated capabilities like split testing, bespoke audiences, and lookalike audiences.
In general, Facebook Ads Manager offers advertisers a thorough platform to build and optimize their Facebook Ads campaigns, making it a crucial tool for any company trying to promote on Facebook.
Key Features
- Creating and running campaigns.
- Audience segmentation and targeting.
- Personalization and ad creation.
- A variety of ad types, such as videos, images, carousels, and more.
- Managing and optimizing the budget.
- Advanced advertising options, including unique audiences and simulated audiences.
- Tools for optimization and split testing.
- Automatic placement and bid enhancement.
Price: Free
AdEspresso
An all-inclusive solution for managing and optimizing Facebook Ads is AdEspresso. Advertisers can easily design, administer, and improve their Facebook Ads campaigns thanks to it. A/B testing, ad design, reporting, and audience targeting are just a few of the capabilities that AdEspresso offers.
Advanced capabilities are also included, such as automated rules, specific audiences, and automatic ad optimization. A variety of campaigns and ad sets can be created by advertisers, and real-time performance tracking is available. Using data like clicks, impressions, and conversions, the tool offers thorough reporting on the effectiveness of ads.
In addition to providing team collaboration capabilities, AdEspresso is a great option for organizations of all sizes.
Key Features
- Creating and customizing ads.
- A/B testing and enhancement.
- Ads are automatically optimized.
- Management and optimization of the budget.
- Advanced targeting choices including bespoke audiences and simulated audiences.
- Reporting in tremendous detail and monitoring performance.
- Facebook Pixel integration for conversion tracking.
- Tool for publishing and previewing ads.
Price: The entry-level package costs $49 per month.
Hootsuite Ads
Hootsuite Ads is a solution for social media advertising that enables companies to design, oversee, and improve their social media ad campaigns. Advertisers may build ads, choose target markets, and establish budgets using the tool’s user-friendly interface.
Hootsuite Ads enables social media advertising across a variety of networks, including Facebook, Instagram, and Twitter. Ad optimization, performance monitoring, and sophisticated reporting are further aspects of the program.
Advertisers can track the effectiveness of their campaigns in real-time and make necessary adjustments to boost their performance. Businesses aiming to maximize their return on investment through social media advertising may consider Hootsuite Ads.
Key Features
- Managing and creating ads for various social media networks.
- Customizable design tools and ad templates.
- Audience segmentation and targeting technology.
- Budget management and automated ad optimization.
- Ad performance tracking and split testing.
- Analytics and thorough reporting.
- Social media management platform integration with Hootsuite.
- Team management collaboration tools.
- Assistance with international ad campaigns in multiple languages.
Price: $199 per month to start
Social Status
Due to its thorough evaluation of the effectiveness of your paid ad campaigns across Facebook, Instagram, Messenger, and the Audience Network, Social Status has been referred to as the most excellent Facebook ads reporting tool.
This outstanding tool provides extensive insights into each of the 14 campaign goals in Facebook Ad Manager, including, among others, brand awareness, lead generation, traffic, and reach.
With a focus on social media analytics, Social Status offers comprehensive campaigns, ad sets, and ad data that enable filtering and segmentation by ad name, ad set name, or placement.
Key Features
- Complete automation of Facebook ad reporting into a variety of stakeholder-ready forms.
- Support for all ad account currencies and campaign goals.
- View complete ad creatives together with performance statistics and ad targeting information.
- View plans, announcements, and content posted on relevant forums.
- Gives thorough information about how well your paid advertising campaigns are performing across Facebook, Instagram, Messenger, and the Audience Network.
- Enables segmentation and filtering by location, ad set name, or ad name.
- Provides extensive campaigns, ad sets, and ad metrics.
Price: The starter plan starts from $29/month
Metrics watch
Metrics Watch is a premier Facebook ad reporting tool that makes it possible for you to keep track of and assess the development of your Facebook ad campaigns. The simple drag-and-drop builder makes it easy to quickly gather thorough information on your campaigns on a single platform.
This tool is used by well-known companies like Lindt, Spotify, and Freshbooks for competitor analysis, campaign performance monitoring, and email analysis.
Key Features
- Advanced Facebook ads reporting tool for monitoring and evaluating your advertising efforts.
- A hassle-free experience with a user-friendly drag-and-drop builder.
- A single platform that offers comprehensive information.
- Enables competition analysis, tracking of the effectiveness of campaigns, and email insights.
- Trusted by well-known companies like Lindt, Spotify, and Freshbooks.
- Creates unique reports that are tailored to your individual needs.
- Reports info in real-time.
- Offers useful insights that can be used to improve your efforts.
Price: The plan starts from $29/month
Swydo
Swydo is a leading reporting solution for Facebook advertisements that enables the building of customized dashboards and fast reports for in-the-moment observation and evaluation. Swydo is one of the best Facebook advertisement reporting tools on the market thanks to its robust features, which are used by over 2,000 businesses in 80 countries.
Users of this platform are given the ability to manage several campaigns at once. This tool is used by prestigious companies like GroupM, iProspect, and Labelium to assess the effectiveness of their social media advertising expenditure.
Key Features
- Best Facebook ads reporting tool for creating customized dashboards and fast reports.
- Real-time surveillance and intelligence collection are offered.
- Utilized by more than 2,000 businesses in 80 nations.
- Enables simultaneous management of numerous campaigns.
- Has a simple drag-and-drop report builder and an easy-to-use UI.
- Enables integration with numerous advertising platforms.
- Provides data reporting in real-time.
- Provides an agency white-label solution.
Price: The plan begins at $39 per month.
Unmetric
Unmetric is a very potent reporting tool for Facebook ads that may help you create a successful social media strategy for your company. This tool offers a detailed benchmarking and analysis of the effectiveness of your Facebook ad campaigns, allowing you to decide what is effective and what is not.
You can improve the overall effectiveness of your campaign and optimize your social content strategy by using this information.
Notably, big businesses like HDFC Life, Capgemini, and Tata Consultancy Services use Unmetric to get AI-powered insights on their Facebook ads, enhancing its standing as one of the best Facebook ad reporting tools available.
Key Features
- Strong Facebook ads reporting software for developing a successful social media strategy.
- Provides thorough benchmarking and in-depth analysis of the effectiveness of Facebook ad campaigns.
- Provides insights enabled by AI to improve social content strategy.
- Top businesses like HDFC Life, Capgemini, and Tata Consultancy Services use it.
- Allows for the tracking of campaigns across several social media platforms.
- Offers dashboards and reports that may be customized to meet unique requirements.
- Provides competitive analysis and industry trend data.
- Enables integration with numerous advertising platforms.
Price: Unmetric’s website does not make its introductory pricing plan available to the general public. However, interested users can ask their sales staff for a trial and a consultation to go over pricing and subscription choices.
Rival IQ
Rival IQ is an easy-to-use Facebook advertisement reporting tool that gives comprehensive insights into the effectiveness of your ad campaigns without the need for a data scientist.
With Rival IQ, you can increase lead generation by gaining a thorough insight into how your campaigns compare to those of the opposition.
Leading businesses like Urban Decay and Convince and Convert have switched to this superb reporting tool to help them make wise choices regarding their Facebook marketing campaigns.
Key Features
- Aids in lead generation improvement and campaign optimization.
- Reduces the requirement for a data scientist.
- Detailed reporting on social media platforms and campaigns is provided.
- Allows for the monitoring of follower growth and engagement.
- Provides tools for benchmarking and competitor analysis.
- Offers dashboards and reports that may be customized to meet unique requirements.
- Provides a user-friendly interface with drag-and-drop capabilities.
Price: Starting at $239/month
Quintly
Quintly is a Facebook advertisement reporting solution that is incredibly thorough and offers unmatched quality and flexibility for quick and simple decision-making.
You may specify your metrics, personalize your dashboards, and use Quintly to generate insights for improved campaigns. Quintly is used for social media monitoring and reporting by some of the most well-known companies in the world, including Accenture, Asos, Coca-Cola, and Samsung.
Key Features
- One of the most complete reporting tools for Facebook ads.
- Delivers unmatched quality and personalization for instant decision-making.
- Enables creating unique KPIs and measurements.
- Offers reports and dashboards that are customizable.
- Offers analysis and suggestions for improving advertising strategies.
- Provides multi-channel real-time monitoring of social media campaigns.
- Allows for benchmarking and the monitoring of rival performance.
- Data visualization is provided using graphs and charts.
Price: Starts at $300/month
The Final Word
Facebook ads reporting solutions are essential for marketers since they enable efficient ad campaign management, measurement of their effectiveness, and ad spend optimization. The effectiveness and ROI of campaigns can both be enhanced with the use of these tools. There are several Facebook ads reporting tools accessible, so pick one from the list to quickly create reports and resources to share with your team or clients.
