Physical touch and contact are some of the most fundamental
aspects of life. Digital sites often neglect these important
human needs, and we wanted to go some way to bridge that
gap with Aashima Behl products. The ambition was to create a beautiful,
user-friendly platform that mimicked elements of the tactile
experience you can have in a physical, brick-and-mortar store
– bringing the buying process alive on screen.
Our target audience, is 18-34-year-old fashion
enthusiasts, make up a large portion of online purchases on
the internet these days. Reflecting on this ever-growing trend
of eCommerce purchases, it was extremely
important to create a platform that delivered a rich
experience on all devices and was led by mobile-first
Our biggest challenge, however, was how to achieve harmony
between convenience, usability, and the all-important ‘wow’
the factor that makes a purchase possible.
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With more than 16+ years of experience, our team has become a leader in digital design and innovations.
Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.