How to Add Facebook Pixels in WordPress Website and Skyrocket Conversions in 2025

Facebook Pixel is a great tool to track website visitors, optimize Facebook ads, or analyze your conversion on your WordPress website. Integrating Facebook Pixel helps you gather relevant user data that you can use to target and retarget your audience effectively. Today, in this blog, we will discuss how to add facebook pixels in wordpress. We will walk you through every method, whether plugins or the manual installation of Facebook Pixel.

What is Facebook Pixel?

Before we start discussing the installation process of the Facebook Pixel, we must understand what the pixel is. In reality, the Facebook Pixel is nothing more than just a piece of code; however, this piece of code can do wonders for your website. It helps track user actions (such as page visits, purchases, or form submissions), allowing you to create optimized ad campaigns based on real visitor data. Not only that, Facebook Pixel also helps you track the insights of your Facebook ads and helps you build custom and lookalike audiences.

Benefits of Using Facebook Pixel

Now that we have understood what Facebook Pixel is, it is time to discuss the benefits you can have by adding it to your WordPress website.

1. Optimized Ad Targeting: Facebook Pixel helps you track user actions such as product views, add-to-cart events, or completed purchases on your website. This data can help you create a custom audience or a set of audiences based on their actions and preferences. Furthermore, you can retarget them with personalised ads using this data. This ensures that your ads are shown to the most relevant people, improving conversion rates.
2. Improved Ad Performance through Data: With Pixel data, Facebook can optimize your campaigns by showing your ads to people more likely to take the desired action, like purchasing a product or signing up for a newsletter. This leads to better results and a higher return on ad spend (ROAS) by targeting the right audience based on real-time insights​.
3. Conversion Tracking: Another great benefit of using Facebook Pixel is that it can help you measure your Facebook ads’ effectiveness. Pixel allows you to track user actions on your website, such as completing a purchase or signing up for a service. This helps you assess the true ROI of your campaigns and make data-driven adjustments to enhance performance.
4. Creating Lookalike Audiences: Facebook Pixel data enables you to create lookalike audiences—groups of people similar to your existing customers. These audiences are more likely to engage with your ads and convert, making your marketing more efficient by targeting users like those who already interact with your website​.
5. Automatic Bid Optimization: Using Pixel data, Facebook can automatically adjust your bidding strategy to focus on conversions, ensuring your ads are optimised for actions that matter most, such as purchases or lead generation. This feature maximises your advertising budget and improves campaign outcomes​.
6. Track Cross-Device Conversions: Facebook Pixel allows you to track user actions across multiple devices. For example, a customer may see your ad on mobile but complete the purchase on a desktop. Pixel helps you track these cross-device conversions, providing a clearer picture of your customer journey​.

Method 1: How to Add Facebook Pixel in WordPress Website Manually

If you are comfortable with code and have a technical background, this step is like a cakewalk. Here, we’ll learn how to integrate Facebook Pixel by editing your WordPress theme’s code.

Step-by-Step Process:

1. Create a Facebook Pixel: Start by creating a Facebook Pixel. Login to your Facebook Ads Manager from there, go to the Events Manager and click Pixels. After that, you’ll see the Create a Pixel option and give it a name. This is how you create your Meta Pixel.
2. Copy the Pixel Code: After creating your Pixel, Facebook will provide a code snippet. Copy this code to your clipboard.
3. Add the Code to Your WordPress Site: Once you have the code, it’s time for you to access your WordPress theme editor. There, you’ll find the header.php file; open it. Paste the Pixel code right before the closing </head> tag. Click Update File to save your changes.
4. Verify Your Pixel: After adding the Pixel, visit your site and use the Meta Pixel Helper Chrome extension to verify that the code works. You should see a confirmation indicating that the Pixel is installed properly.

If you want to use a manual method, remember it works best on WordPress 4.4 and above. Also, if you update yourself frequently or have a custom theme, then you’ll have to add pixel code after every update; therefore, it’s advised that you get the help of a professional WordPress developer who can execute all this flawlessly.

Method 2: Integrating Facebook Pixel Using a Plugin

If you don’t have technical knowledge or don’t want to mess around with the code, you can also use plugins to add Facebook Pixel to your WordPress website.

Using PixelYourSite Plugin

1. Install the PixelYourSite Plugin: Go to your WordPress dashboard, click on Plugins, and Add New. Search for PixelYourSite. Install and activate the plugin.
2. Configure the Plugin: After activation, navigate to the PixelYourSite settings page. You must paste your Facebook Pixel ID (you can get this from your Facebook Ads Manager). If you have an eCommerce store, configure any additional options, such as event tracking for WooCommerce.
3. Test Your Installation: As with the manual method, use the Meta Pixel Helper extension to ensure your code works properly.

Method 3: Using Google Tag Manager GTM4WP WordPress Plugin

Another way to integrate Meta Pixel with your WordPress is using Google Tag Manager. This way, you don’t have to modify your theme file directly.

Step-by-Step Process:

1. Create a GTM Account: Go to the Google Tag Manager website and set up an account. You’ll receive a code snippet to install on your website.
2. Install GTM on WordPress: Install the GTM4WP plugin from your WordPress dashboard. The installation process is the same as the Pixel plugin. Once installed, activate it. Paste your GTM Measurement ID in the plugin settings.
3. Add Facebook Pixel in GTM: Once GTM is set up, open the dashboard and create a new tag. Choose Custom HTML and paste the Facebook Pixel code in the provided space. Set the trigger to All Pages to track all visitor activity on your site and then publish the changes.
4. Test and Verify: Like with other methods, use the Meta Pixel Helper or GTM’s built-in preview mode to ensure everything functions correctly.

Top User-Friendly Facebook Pixel WordPress Plugins

Apart from PixelYourSite or GTM4WP, other plugins can help you integrate Meta Pixel with your WordPress website. Installing and activating all these plugins is the same as the above.

1. Conversios: It is a great plugin for your WordPress eCommerce store. The tool integrates with other marketing pixels such as Facebook Pixel, Microsoft Ads Pixel, TikTok Pixel, Pinterest Pixel, Twitter Pixel, and Snapchat Pixel. It provides you with user activity data on your website.
2. Pixel Tag Manager for WooCommerce (PTM): Another gem from the WordPress plugins store. It is an all-in-one user activity solution for you. The plugin gathers data from multiple sources, such as Google Analytics 4, Google Ads, and Facebook Pixel. All this comprehensive data helps you to plan your next advertisement campaign better.
3. Pixel Cat – Conversion Pixel Manager: This is a great plugin that helps you track your website conversion and lets you integrate Meta Pixel. Not only that, but the customisation features of the plugin, such as event builder and the option to exclude team members from tracking, make it a great plugin.

So, we hope you understand that adding Meta Pixel is an important step in optimising your Facebook ad strategy and tracking user activity on your website. We have discussed all the available methods, whether using a plugin or doing it manually, so you can choose what suits you best. For most of you, the plugin will be an easier option, and more advanced users running multiple tracking codes might prefer Google Tag Manager for its flexibility. Always remember to test and verify your Pixel.