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TV Commercials

TV commercial advertisement

TV Commercials are an integral part of a business’s marketing and advertising plan. They are used by a brand to reach a large number of people for showcasing their products, services or brand.

It is usually short in length and can be dramatic or humorous depending on the product or service. TV Commercials involve a lot more emotions and connect as compared to other forms of video.

Since it involves a huge chunk of media planning and budgeting, the costs involved in producing and distributing TV Commercials are a lot higher than other advertising channels.

For a Television commercial advertising, it is important to keep in mind that the message conveyed would have to be catchy and arresting to keep the viewers from losing interest within the first few seconds of the TVC.

A good TVC combines concept, cinematography and animation with unforgettable music that is sure to stay in consumers’ minds for a long time.

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Types of TV Commercials

Depending on your marketing strategy and product/ service, you can choose the type of TVC you want for your campaign. Here is a list of the types of TVCs usually found today:

Topical /

A topical commercial is something that will be situated in the context and therefore be relatable to the audience. These commercials are indirect in tone but involve highly impactful storytelling.


A testimonial style of a TV commercial takes the help of a conversational tone from the perspective of a user of the brand to help build trust among the audience. The audience keenly listens to the brand’s upholder and believes in their message.

Social Proof

This type of ad uses data and statistics to build a story around the brand’s proposition. These ads are highly popular among healthcare and FMCG brands.


Usually, many brands use a celebrity as a brand ambassador to create a trust factor and loyalty base for their products and services. However, nowadays the audience is becoming smarter and demands good storytelling to convince them of the direction of the brand.

Creative Nexus, being the best video marketing agency in town, knows how to scale a brand through the power of visual communication. We have expertise in producing TVC Ads for prestigious brands and we know how to make a TVC stand out.

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Frequently Asked Questions (FAQs)

What is Tv commercial production?

Tv commercial production helps businesses to create an online presence. A Tv commercial is a short video that made in the way to promote or advertise your product or service.

How it will help my business?

We are the leading tv commercial agency based in new delhi, having a team of world you animators and writers who can help you with high quality ads.

Why choose creative nexus commercial production service?

Creative Nexus is a customer oriented television commercial production company in Delhi. We provide you the best quality service with more than 100+ satisfied clients.

What are the advantages of Tv advertising?

Advantages of TV advertising are that you are able to reach a large amount of potential customers in one commercial.

Ready to start your next video project?

If you are looking for a video production agency that understands your vision and has its own creativity, then you are at the right place.

Video Production

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