TV Commercials are an integral part of a business’s marketing and advertising plan. They are used by a brand to reach a large number of people for showcasing their products, services or brand.
It is usually short in length and can be dramatic or humorous depending on the product or service. TV Commercials involve a lot more emotions and connect as compared to other forms of video.
Since it involves a huge chunk of media planning and budgeting, the costs involved in producing and distributing TV Commercials are a lot higher than other advertising channels.
For a Television commercial advertising, it is important to keep in mind that the message conveyed would have to be catchy and arresting to keep the viewers from losing interest within the first few seconds of the TVC.
A good TVC combines concept, cinematography and animation with unforgettable music that is sure to stay in consumers’ minds for a long time.
Depending on your marketing strategy and product/ service, you can choose the type of TVC you want for your campaign. Here is a list of the types of TVCs usually found today:
Video Production
"*" indicates required fields