Conversion tracking is one of the most critical tasks for every Shopify store owner. This data helps you understand the effectiveness of your marketing campaigns and ad spending. Furthermore, the data also gives insights into user activity, behaviour, product performance, and the areas that need attention.
You can easily track all this using Google Ads conversion tracking for Shopify. Using this, you can monitor which ads drive sales and optimise your strategies. Today in this blog, we’ll discuss how you can make the most out of Google Ads Conversion Tracking on Shopify.
What is Google Ads Conversion Tracking?
Google Ads Conversion Tracking is an effective tool for tracking and measuring user actions and behaviours after interacting with your ads. The tool tracks purchases, adds products to carts, and signs up for newsletters or other services. You can use all this data to determine how your campaigns are performing and which of them are driving meaningful results and adjust your marketing efforts to improve your return on investment (ROI).
Why Set Up Google Ads Conversion Tracking on Shopify?
As we have understood what Google Ads Conversion Tracking is, now it’s time to look at why you should set up Google Ads Conversion Tracking on Shopify:
- Measure ad performance: Conversion Tracking can help you determine which ads drive sales and which don’t.
- Optimise campaigns: You can also track specific events or actions of the user, such as purchases, form submissions, cart activity, etc. Using this user behaviour data, you can refine your advertisement strategy.
- Boost ROI: Using the data, you can determine high-converting keywords or products and then plan your campaign around them to boost your ROI.
Step-by-Step Guide: How to Add Google Ads Conversion Tracking on Shopify
You can set up Google Ads conversion tracking on Shopify in three ways. This includes using Google and YouTube apps by adding it manually or by using third-party apps. Below, we have discussed every single one of these steps in detail.
Option 1: Using the Google & YouTube App
Google & YouTube app is one of the easiest ways to set up Google Ads Conversion Tracking on Shopify. This app simplifies the process by integrating Google Ads into your Shopify store. Here’s how to do it:
- Install the Google & YouTube App: First, you’ll have to go to the Shopify app store and search for the Google & YouTube app. Then click on the add app to begin the installation.
- Connect Your Google Account: After installing the app, you must link your Google account to Shopify. Ensure you select the correct Google account, especially if managing multiple ad accounts.
- Connect to Google Merchant Center: Once your Google account is connected, link your Google Merchant Center (GMC) account to Shopify. If you don’t have a GMC account, you must create one before proceeding.
- Verify Your Identity: Google will ask for a phone number to verify your identity. Enter your phone number, and you’ll receive a code to complete the verification.
- Set Up Product Feed: After verification, set up your product feed. This allows Google to show your products in Shopping and Search ads. Fill in your shipping settings and locations.
- Final Steps: Accept the terms and conditions, and you’re done. Your products may take some time to sync with Google Merchant Center, but your Google Ads conversion tracking will now be operational.
Option 2: Manual Setup of Google Ads Conversion Tracking
You can manually set up Google Ads Conversion Tracking if you prefer a more hands-on approach. This method involves editing your Shopify store’s code to install the tracking tags.
- Create a Conversion Action in Google Ads: Log in to your Google Ads account. Go to the Conversions section under the Tools menu and click + New Conversion Action. Select Website as the type of conversion you want to track, and then enter your website URL.
- Add Global Site Tag (gtag.js) to Shopify: Once the conversion action is created, Google will provide you with a Global Site Tag (gtag.js). Copy the code provided. Go to your Shopify admin panel, click Online Store, and then Edit code. Paste the Global Site Tag into your theme’s
<head>section. Liquid file and save the changes. - Install Event Snippets: Return to Google Ads, where you’ll receive an event snippet specific to the conversion action you created (e.g., purchases). Copy this snippet and add it to your Shopify theme’s checkout or order confirmation page. Liquid file. Save your changes, and the setup is complete.
Option 3: Using Third-Party Apps
There are several third-party apps and plugins available on the Shopify apps store that can help you in setting up Google Ads Conversion Tracking on Shopify:
- AdNabu: AdNabu is a conversion pixel app that you can use to ease up your conversion tracking for Google Ads. You can find this app on Shopify, and it’s free to use.
- Analyzify: Another popular option, Analyzify, is known for its comprehensive setup process, including dynamic remarketing and enhanced conversion tracking. However, it comes with a one-time fee.
- OneClick: OneClick is an affordable app for smaller stores that need basic conversion tracking. It offers a 7-day free trial, and you’ll need to buy its paid plan afterwards.
Verifying Google Ads Conversion Tracking on Shopify
Once you’ve installed the Google Ads Conversion Tracking on Shopify, you must test whether it’s working correctly or not. Below are some steps you can follow to verify your integration:
- Test Purchase: Perform a test purchase on your Shopify store and check whether the conversion is recorded in your Google Ads account.
- Google Tag Assistant: Use the Google Tag Assistant Chrome extension to verify that your store’s pages correctly install the Global Site Tag and event snippets.
This is all the information you might need on integrating Google Ads Conversion Tracking on Shopify. This tool can do wonders for your business by providing essential data to help you optimise and target your ads to increase their efficiency and ROI. We have discussed all the available methods that you can use to set up Google Ads tracking based on your comfort and experience.
