What is AI Content & How to Detect AI-Generated Text Online? A Guide for SEO & Digital Marketers

Artificial intelligence (AI) has revolutionized content creation, allowing businesses, marketers, and bloggers to generate text quickly. AI-generated content is now widespread, but its authenticity, originality, and SEO implications raise concerns.

For SEO professionals and digital marketers, distinguishing AI-generated content from human-written text is crucial to maintaining quality, trust, and compliance with search engine guidelines.

Google’s algorithm prioritizes valuable and authentic content, making AI detection an essential skill for content creators. Furthermore, original and quality content is also important for engaging your audience and maintaining your credibility.

Today in this blog, we will discuss AI-generated content, its impact on SEO, and the best methods to check for AI content online. Whether you’re a website owner, marketer, or journalist, learning how to detect AI-written content will help ensure credibility and content integrity.

What is AI Content?

Before we dive into how to detect AI content let’s have a look at what AI content is. Any text, article, blog or marketing material written or created by Artificial Intelligence models is known as AI content.

These models are known for analysing vast amounts of user data and generating content based on set patterns of the prompts provided by the users.

AI content writing removes any human intervention in the whole content writing process. There are lots of different tools that can be used to generate AI content so let’s have a look at them:

ChatGPT (by OpenAI)
Google Bard
Jasper AI
Copy.ai

These AI content generation tools can be used to create a wide range of content such as product descriptions, social media posts, blog articles, and more.

Based on the model used and the prompt provided the content generated by AI tools can be of high quality. However, the content often lacks human creativity, emotion, and expertise.

AI vs. Human-Written Content

Before we move ahead let’s have a comparison between AI and human-written content. Content written by AI tools is based on data fed to it which means it lacks originality.

Furthermore, the content lacks a human feel and can have lots of factual and contextual errors. Moreover, the content written by AI cannot be used for SEO purposes as it will be flagged and penalised by AI.

On the other hand, content written by humans is original and engaging. Furthermore, the content has a strong emotional appeal and is correct when it comes to facts and context. Last but not least for the purpose of SEO human written content produces the best results.

Feature	AI-Generated Content	Human-Written Content
Creativity	Limited originality	Unique and engaging
Emotion	Lacks human touch	Strong emotional connection
Accuracy	May generate errors	Fact-checked and reliable
SEO Value	May be flagged by Google	High SEO relevance

Why is Unique Content Important in Digital Marketing & SEO?

Now you must be wondering if AI is such a revolutionary tool, why the content written by AI is not useful for SEO and why you still have to use unique content for digital marketing and SEO.

Now, AI content has a certain spammy and robot-like feel to it. This means Google penalises content that doesn’t provide any value to the user.

However, if you want to create helpful and original content using AI then you can avoid a penalty from Google but that’s rarely possible if you copy-paste content from AI tools. You’ll need to make it unique by rewriting AI content in order to get the desired results. So let’s have a look at how unique content impacts SEO:

Higher search rankings: When it comes to search results ranking Google always gives priority to valuable, well-researched and unique content.
Better engagement: Human written content is unique and has a conversational tone which helps in increasing user engagement and trust.
Reduced risk of penalties: Google penalises content that is written by AI, duplicate or spam, but unique human-written content you can avoid.

SEO Implications of AI Content

Now generating content using AI can look like an easy and appealing way. However, it can come with some negative implications that can affect all your SEO efforts.

AI-generated text may not align with Google’s EEAT principles (Experience, Expertise, Authority, Trustworthiness). It lacks deep insights, making it less engaging to human readers.

Why Should You Detect AI-Generated Content?

Now that we have understood what AI content is and how it can impact your SEO. Let’s have a look at why detecting content for AI can be beneficial for you:

For SEO & Content Marketing: As we know Google prioritises unique and original content whereas penalises spammy and AI content with no value. Therefore it is important to avoid AI content as it can negatively impact your search rankings and relying on AI can result in duplicate or generic content which can hurt both your SEO efforts and credibility.

For Business & Journalism: Most of the AI models have limited information to it or are not up-to-date with current information. Furthermore, as they produce content based on data fed to them, there’s a high chance that the content can be biased if the data itself is biased. So fact checking becomes important as AI may generate misleading or inaccurate information.

For Ethical Digital Marketing: If you’re posting AI-generated content then you must ensure that it does not mislead your audiences. Therefore you should maintain proper transparency that helps you in building trust with users and search engines.

For Brand Authenticity: AI content lacks certain emotional depth. It is mechanical in nature and fails to create a bond with your target audiences.

How to Detect AI-Written Content? Key Indicators

There are certain characteristics of the content written by AI models. You can use these characteristics to identify the AI content manually. Furthermore, the AI content detectors also look for these signals in the content in order to determine whether the content written is human or AI.

Language & Writing Style Patterns
The content written by AI models usually follows a pre-set and predictable content structure. There’s no uniqueness or randomness to it. Furthermore, the content written by AI tools lacks a personal touch. As it doesn’t follow the storytelling or narrative approach in which a general human writes. This often makes the content mechanical and boring to read. In short, the text feels robotic.

Technical AI Detection Factors
The content written by AI tools has uniform sentence length which produces evenly structured sentences with nearly the same number of words in them.

While writing AI follows specific patterns. Which means a specific pattern or vocabulary, sentence formation and paragraph length.
While humans use variations of words while writing content. AI models avoid that as they use specific keywords without any variations.

Fact-Checking & Accuracy
As AI models are not always up-to-date with the latest information so while generating output they can add outdated or incorrect data. Furthermore, AI models write content based on the data fed to them which means their responses lack original research or cited sources, which makes them less trustable.

Best Free & Paid AI Content Detection Tools

Like there are lots of different AI content creation tools there are also tools that help you in detecting AI content. Below we have discussed both paid and free tools that you can use to detect AI content.

Free AI Detection Tools

ZeroGPT: ZeroGPT is a free AI content detector tool that you can use to find out whether the content is written by an AI or not. The tool detects content with confidence scores and also highlights the parts where AI has been used. You can run A check using ZeroGPT on 15000 characters at a single time.
GPTZero: GPTZero is a powerful AI content detector tool used by educators to detect AI content. The tool can analyse content generated from a range of AI models and show you the origin of the content. It can be 5000 characters at a single time.
Writer.com AI Detector: This is another free AI content detector tool that you can use. Writer.com gives percentage-based scores on whether the content generated is AI or not. It can scan 5000 characters at a single time.
Copyleaks AI Detector: Copyleaks is a popular AI content detector tool that you can use to check whether the content is AI-generated or not. The tool compares gen AI content with human-written content to arrive at a conclusion.
Hugging Face AI Detector: Hugging Face is famous for its NLP abilities so using that ye community made an AI content detector tool that can detect AI content with high accuracy instantly.

Tool	Key Features
ZeroGPT	AI detection with confidence scores.
GPTZero	Designed for educators to detect AI content.
Writer.com AI Detector	Business AI detection tool.
Copyleaks AI Detector	Compares AI-generated text with original content.
Hugging Face AI Detector	Open-source NLP model for AI content analysis.

Paid AI Detection Tools

Originality.ai: Originality.ai is a powerful content detector that not only detects AI content but also highlights the part where it thinks AI content has been used. It is a paid service but also offers a free trial where you can write 750 words at a single time and that too not more than 3 times.
Turnitin AI Detector: Turnitin is probably the most powerful and accurate AI content detector tool that you can use right now. It is a load tool and doesn’t offer any free trial. It is generally used by academic institutions to check students’ assignments or answers.
Content At Scale AI Detector: Next in our list of paid AI content detectors is the Content At Scale AI detector. The tool is used at the enterprise level for analysing bulk content with high accuracy which is why it is also one of the most expensive AI content detector tools available.
Sapling AI Detector: Sapling AI offers multiple tools and APIs that you can use. One such tool is an AI content detector that you can use by getting a subscription. Also, you can use its API to integrate it with other applications. Sapling AI also provides grammar suggestions and plagiarism detection.
Grammarly AI Detector: Grammarly is a famous tool for grammar and tone correction in content. The tool also provides AI content detection features that are only available to its paid users. Furthermore, you can also use this tool to check your content for plagiarism.

Tool	Pros	Cons
Originality.ai	High accuracy, plagiarism checker	Paid tool
Turnitin AI Detector	Trusted for academic use	Limited for SEO
Content at Scale AI Detector	Enterprise-level AI detection	Expensive
Sapling AI Detector	AI-powered text analysis	Requires subscription
Grammarly AI Detector	Integrated into Grammarly Premium	Less accuracy for complex text

How to Check AI Content Online Step-by-Step?

Now that we have looked at what are the different tools that you can use for AI content detection let’s have a look at how to check AI content online:

Step 1: First visit the AI content detector tool of your choice. Choose the tool based on your content type and content size.

Step 2: Now copy the content that you want to analyse, paste it into the AI detection tool and start the scanning process.

Step 3: Once the scanning is done review the AI probability score and the complete report generated by the tool. There you’ll be able to see the real origin of the content.

Step 4: If you’re using free AI content detector tools, it is advisable to check from multiple tools. As sometimes the results can be inaccurate.

Step 5: You should also check your content manually to figure out whether the content at hand is AI-written or not. You can check for robotic phrasing and unnatural flow.

Step 6: AI content detectors don’t check facts and data so it becomes your duty to verify all the facts against credible sources before publishing it.

AI Content vs. Plagiarism: What’s the Difference?

While determining the authenticity of the content plagiarism is also an important factor. Google also doesn’t support plagiarised content.

Now, AI-generated content may not be plagiarized but lacks originality. Plagiarism refers to copying someone else’s content entirely.

Plagiarised content is also not good for your SEO as it is penalized by Google and if your website is filled with plagiarised content it can also be taken down.

Now content written by AI can be flagged as plagiarised too, if the model copied it from some other published source. So while writing content make sure that you’re not copying already published content.

How AI Content Affects SEO & Website Rankings

AI content can affect your SEO and website rankings in different ways. Therefore it is important that you understand it before you start using AI content.

Google’s Algorithm & AI Content Detection
Now, Google uses powerful AI detection Algorithms to assess the content quality. If your AI content is generic, repetitive or lacks value then it would be ranked lower in the search results. Furthermore, if you continue to post poor-quality AI content then your website can also get penalized.

Ranking Factors Affected by AI Content
As AI-generated content generally lacks authenticity, it can lead to lower engagement rates on your website. AI content is mechanical in nature and doesn’t interest or engage the audience properly. Furthermore, it also has weak EEAT signals (Experience, Expertise, Authority, Trust), which is another reason why it won’t be performing well.

How to Use AI Content Without Harming SEO
Be mindful while writing the prompt for generating AI content. Add clear instructions to make the content more personalised and engaging.

Do not copy-paste the AI-generated content directly on your website. Always edit your content to make it original and more human-like.
In order to add human perspective you can add expert insights, case studies, and narratives to your content.

How to Make AI-Generated Content More Human-Like?

Now AI is unavoidable if you want to generate bulk content at a faster pace. However, directly copy-pasting content is not the solution as it can hurt both your SEO efforts and credibility. Therefore below we have discussed how to make your AI content more human-like.

While rewriting or editing the AI-generated content you should add personal experiences and storytelling, as it would make the content more engaging and relatable to the audience. At the same time, it would also make the content unique and valuable in yeh eyes of search engine algorithms.

While rewriting AI content, don’t just paraphrase it, but add your unique insight to the content to make it truly human-generated and appealing to the readers.

AI tools are often not up-to-date when it comes to facts and data. So it’s your responsibility to verify all the facts from credible sources before you post the content. Posting false data can negatively impact your credibility and trust with your audience.

AI doesn’t use variation of words while writing content so make sure to include variation in words, sentences and paragraphs while you rewrite it. This way you can save the content from being monotonous.

Conclusion

AI-generated content is becoming more prevalent, making AI detection essential for digital marketers and SEO professionals. While AI tools offer efficiency, human creativity, originality, and expertise remain irreplaceable. Therefore, it is important that you add a human touch to your content before posting it so as to get the desired results from it.

By using AI detection tools and ensuring high-quality, human-edited content, businesses can balance AI assistance with authenticity, improving search rankings and engagement. Furthermore, you can also maintain your credibility by posting high-quality original content that provides value to your audiences.

Frequently Asked Questions

How accurate are AI content detection tools?

The accuracy of the AI content detectors varies from tool to tool basis. This means while some tools can be highly accurate, others can produce results that just can't be trusted. Therefore it is advised to use paid AI detectors and if you're using free tools you should use multiple tools to verify results. You should also review it manually to get better results.

Can AI-generated content pass plagiarism checkers?

AI-generated content and plagiarised content are two different things. Plagiarised content refers to when somebody copies the complete content word for word. Whereas AI takes inspiration from existing content and writes in its own words but lacks originality. However, in some cases AI also copies content but it's not detectable. So yes AI content can pass through plagiarism checkers.

What is the best free tool to check AI content?

ZeroGPT and GPTZero are the two best free AI content detector tools that you can use to check whether the content written is AI or human. Both of these tools provide highly accurate and trustable results and you can scan large amounts of data at a single time.

Can Google detect AI-generated content?

Yes, Google can detect content written by AI. Google uses powerful advanced algorithms that analyse a wide range of content to decide their rank. These algorithms can detect whether the content written is AI-generated or human and based on that they decide what to do with the content piece.

How can I make AI-written text sound more human?

In order to make AI-written content sound more human you'll have to heavily edit it. As AI content follows a set generic pattern, you'll have to add storytelling and narrative experience to make it more personalized. Furthermore, you should also work on vocabulary and replace all the technical jargon with easily understandable words to make it sound more human. Last but not least make sure that the facts used in the content are correct.

Does AI-generated content affect my website’s SEO ranking?

Yes, if the content generated by AI lacks originality, is spammy in nature, repetitive and provides no value to the users it can negatively impact the rankings and SEO efforts on your website. Therefore, you should avoid using AI content for your website. However, if you want to use AI content make sure to edit it.