SEO or Search Engine Optimization is a common term that many of you might have heard as part of doing digital marketing. In simple words, even if you ask your friends as to what is the best option to promote your business online, the answer would be to opt for SEO services. However, SEO also has certain technical aspects that need to be taken care of. Technical SEO is the process to ensure that your website meets all the technical criteria of modern search engines with the goal of improved organic rankings. Important elements of technical SEO include crawling, indexing, ranking, and website architecture.
Search engines use algorithm-based computer programs that enable them to look for clues to give exact results for each search. Search engines rely on algorithms to pick the right web pages and decide which ones to rank for any given input or keyword. There are three steps to how a search engine works – crawling, indexing, and ranking.
Crawling
Crawling is the first step and the discovery stage of the search engine. Search engines send out web crawlers, also known as ‘spiders’ or ‘robots’ to
Indexing
Indexing is the second step which is the filing stage. Here the search engine decides whether it is going to use the content that it has crawled.
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