Apps Discover
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The goal was to design a modern style for the brand and help to enter the global market, as well as enhancing users’ loyalty to the product. Using a wealth of data from Facebook and Instagram, we identified that users wanted a personalized approach to their shopping experience. We created a brand identity that would appeal across cultures through intensive research and user testing.
Our branding experts began working on their brand visual identity, and we were looking for a unique idea that could bring trust into the logo. As mentioned previously, they wanted to illustrate the idea of multi-sidedness and that they work with clients both directly and indirectly. In order to do this, we had to find a unique way to express this in their logo design.
| Primary #2a3880 | SCSS var $color-blue | ◯ |
| R 42 G 56 B 128 |
Blue
| Primary #f37920 | SCSS var $color-Princeton Orange | ◯ |
| R 243 G 121 B 32 |
Princeton Orange
| Secondary #000000 | SCSS var $color-black | ◯ |
| R 0 G 0 B 0 |
Black
Usage
Headlines
Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.
