Branding Case Study Identity

Apps Discover

Apps Discover Technologies, established in 2013, is a premium mobile ad network specialising in digital performance marketing. The firm offers innovative solutions catering to advertisers and publishers, enabling them to monetise traffic effectively. With a global presence in markets like India, Singapore, and Indonesia, Apps Discover focuses on delivering high-quality ad campaigns through its advanced ad-serving platform. Their commitment to quality and innovation has helped them expand rapidly, boasting an impressive daily reach of 100k+ instals and 50 million impressions worldwide.

We aimed to design a brand aesthetic suitable for home and international audiences. As App Discover seeks to be the Google Adsense of India, we had to develop something on that line. Our challenge was to reflect the essence of business, using a wealth of data from Facebook and Instagram; we identified that users wanted a personalised approach to their shopping experience. Rather than guessing, we tried the path of research and user testing. This way, we formulated a brand image that genuinely fit Apps Discover.

Visuals and images play an essential role in a firm’s brand image. We wanted to capture the right colours for the brand and a logo that would not lose its relevance for years. We were looking for a logo that would instil trust amongst the viewers and motivate them to become a long-term partner with the firm. While preparing the logo design, we also wanted to showcase their multi-sidedness and how they work with customers and businesses. Incorporating this was not a challenging task in the logo; everything just fell into place with our selected colour scheme.