Branding

Egot Pro

Egot makes the latest personal technology accessories available. We aim to be the most significant player in the Indian market, a household name with young, highly tech-savvy Indian consumers, and a brand Indians are proud of.

Our main challenge was creating a unique logo representing such a global brand. Another issue was that the logo did not make any trademark or copyright issues. So, after crafting the initial logo design, we went into deep research to determine whether there is a similar logo in the industry. Even though The task was humongous, we were able to accomplish it with the help of Egot’s legal team. Once satisfied that we were not copying anyone and were unique, we decided to fine-tune the logo and complete it. We created the logo as a small case E resembling a headphone. Once we overcame this challenge, another challenge was creating a visual identity suitable for both Eastern and western audiences. Creating an identity that meets global standards was crucial for brand expansion.

We began our collaboration with the Egot team by focusing on refining and refreshing their logo. The founder was open to exploring new colour schemes and experimenting with an additional design element that could enhance the brand’s visual identity. Our primary goal was to create a modern, fresh mark that aligned with the overall look and feel of the business while remaining true to its core values. We took a step-by-step approach to achieve this, starting with a deep dive into understanding the brand. During the initial phases, we engaged in discussions with the team to identify the critical aspects of the business. This included understanding its mission, target audience, and the emotions the brand wanted to evoke. From these insights, we collected attributes that reflected the brand’s essence.

During your final step, we prepare the brand book and the style guides for the Egot. Lastly, it is one of the most essential product branding tasks. We ensured that we followed all the rules while preparing the brand book and kept it goal-oriented.

Primary 1	◯
HEX Code-#f23334
RGB	CMYK
R 242	C 0
G 51	M 93
B 52	Y 84
	K 0

Venetian Red

Primary 2	◯
HEX Code-#000000
RGB	CMYK
R 0	C 75
G 0	M 68
B 0	Y 67
	K 90

Black

Secondary	◯
HEX Code-#FFFFFF
RGB	CMYK
R 255	C 0
G 255	M 0
B 255	Y 0
	K 0

White

Typefase
Poppins

Usage
Headlines

Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.

We aimed to craft something distinctive to introduce a fresh perspective to the electronics market. We wanted to create a brand image reflecting Egot’s innovative approach. Egot has already opened up a new world of premium sound experiences for a modern audience; its success proves that. The brand consistently delivers a listening experience filled with energy and emotion, bringing the essence of a recording studio to its listeners. By focusing on exceptional sound quality, Egot continues to elevate the way people enjoy music, and our task was to ensure its visual identity captured that same sense of excitement and innovation.