Branding

Egot Pro

Egot makes the latest personal technology accessories available. We aim to be the biggest player in the Indian market, a household name with young, highly tech-savvy Indian consumers and a brand Indians are proud of.

The core challenge was to create a logo that could be registered as a global trademark with no copyright issues. Of course, that’s a part of our process to check that there are no similar logos in the industry, etc. But checking hundreds of thousands of registered trademarks was a task of another level of complexity. Fortunately, the guys from Egot had a legal expert to do that, but that was a tricky task to use familiar shapes of a headphone, E letter and create a unique sign at the same time.

Another big challenge was to create a visual identity that looks appealing to Eastern and Western users.

Our collaboration with the Egot team began with logo fine-tuning and refreshment. The founder was open to color exploration and experiments on an additional mark. our goal was to come up with a new, fresh and modern mark that was representative of the business’ look and feel. To do this, we started at the beginning. During the first phases, we discussed the key aspects of the business, collected attributes, and prepared mood boards to find the right feel and inspiration for further work.

As a final step, we prepared a brand book and style guides. We believe that branding language is a powerful marketing weapon. However, the stronger the weapon is, the more important it is to follow the rules for using it.

Primary 1	◯
HEX Code-#f23334
RGB	CMYK
R 242	C 0
G 51	M 93
B 52	Y 84
	K 0

Venetian Red

Primary 2	◯
HEX Code-#000000
RGB	CMYK
R 0	C 75
G 0	M 68
B 0	Y 67
	K 90

Black

Secondary	◯
HEX Code-#FFFFFF
RGB	CMYK
R 255	C 0
G 255	M 0
B 255	Y 0
	K 0

White

Typefase
Poppins

Usage
Headlines

Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.

When our branding experts began working on their brand visual identity, we were looking for a unique idea that could bring a new and fresh image into the existing market of electronics. As mentioned previously, Egot has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers.