Analytics & GA4 Success Story for TOMS® Shoes India

Identified Major Problem

We addressed a critical issue faced by the client related to their checkout process. The client had implemented a third-party checkout application to enhance the customer experience and streamline the checkout process. However, this integration inadvertently introduced additional codes to the checkout page.

This extra code interfered with the proper functioning of conversion tracking, leading to a significant challenge: conversions were not being accurately counted. Our team identified this issue as a key obstacle in the client’s eCommerce performance.

To resolve this, we conducted a thorough analysis of the checkout page and the added codes. We carefully revised the integration process, ensuring that the third-party application’s codes did not conflict with the website’s conversion tracking mechanisms. This involved technical adjustments and coordination with the app developers to maintain a smooth checkout experience while ensuring accurate conversion data was captured.

Post-resolution, we observed an immediate improvement in the accuracy of conversion tracking, which was crucial for the client’s understanding of customer behavior and the overall performance of their eCommerce platform. This solution not only rectified the tracking issue but also preserved the enhanced user experience provided by the checkout application.