Hoopr stands as India’s premier music licensing platform, renowned for revolutionizing the accessibility of music for video creators and brands.
Offerings: The platform boasts a vast library of over 12,000+ premium Indian music tracks and 4,000+ sound effects. This extensive collection caters to a diverse range of creative needs, providing copyright-free music that enhances various forms of content.
We Identified the Problem First
To address the tracking issues that Hoopr is facing with Google Analytics 4 (GA4), including the non-tracking of conversions, here are some steps to consider:
Setup of Conversion Tracking
- Followed the guidelines to set up conversion tracking in GA4. This involved logging into Google Analytics, selecting the Admin section, and setting up events in the Property Column as conversion.
Verification of Conversion Events
- Ensured that all necessary conversion events were correctly defined and marked as conversions in GA4. This was crucial to track the specific actions we wanted to monitor, such as form submissions or product purchase.
Connection with CRM
- Connected the conversion data with the sales revenue in the client’s CRM system. This integration provided a clearer picture of how online interactions contributed to sales and revenue.
Conversion Reports Analysis
- Utilized the Conversions report in GA4 to analyze which conversion actions were most common, the number of people performing each action, and the revenue associated with each conversion. This analysis helped in understanding the effectiveness of different conversion path in Google Ads.
Troubleshooting and Debugging
- Employed tools like Google Tag Assistant for troubleshooting and debugging any issues with the conversion tracking setup. This helped in identifying and rectifying any discrepancies in data capture or reporting.
Ongoing Monitoring and Optimization
- Continuously monitored the conversion tracking setup to ensure accurate data collection and made necessary adjustments to improve tracking effectiveness.
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Frequently Asked Questions (FAQs)
GA4 setup time varies, from 30 minutes for basic installation to several hours for complex setups, including conversion tracking and quality assurance (QA)
No, due to different data models in GA3 and GA4, it's not possible to merge historic data from GA3 to GA4
Expect discrepancies between GA3 and GA4 data due to different tracking methodologies and data models
GA4 is event-based, while UA uses a session-based data model. GA4 offers more flexibility and is designed for a cookieless world, focusing on privacy and user engagement
GA4 is being introduced to cater to modern web usage patterns, like mobile and app usage, and to address privacy concerns in a cookieless internet environment
GA4 can be installed manually, through plugins or website builders like WordPress, or using Google Tag Manager (GTM) for more advanced tracking capabilities
While not necessary, using GTM with GA4 offers additional customizability and advanced tracking features
This depends on your specific needs; it can be daily for up-to-date insights or weekly for overall performance monitoring