Hoopr – Case Studies | Google Analytics GA4
Hoopr stands as India’s premier music licensing platform, renowned for revolutionizing the accessibility of music for video creators and brands.
Offerings: The platform boasts a vast library of over 12,000+ premium Indian music tracks and 4,000+ sound effects. This extensive collection caters to a diverse range of creative needs, providing copyright-free music that enhances various forms of content.
- Verify Google Tag Setup
- Check Google Analytics 4 Configuration
- Cross-Browser and Device Issues
- Use Google Tag Assistant
- Audit Data Streams
- Debugging Transactions
- Regular Updates and Maintenance
Setup of Conversion Tracking
- Followed the guidelines to set up conversion tracking in GA4. This involved logging into Google Analytics, selecting the Admin section, and setting up events in the Property Column as conversion.
Verification of Conversion Events
- Ensured that all necessary conversion events were correctly defined and marked as conversions in GA4. This was crucial to track the specific actions we wanted to monitor, such as form submissions or product purchase.
Connection with CRM
- Connected the conversion data with the sales revenue in the client’s CRM system. This integration provided a clearer picture of how online interactions contributed to sales and revenue.
Conversion Reports Analysis
- Utilized the Conversions report in GA4 to analyze which conversion actions were most common, the number of people performing each action, and the revenue associated with each conversion. This analysis helped in understanding the effectiveness of different conversion path in Google Ads.
Troubleshooting and Debugging
- Employed tools like Google Tag Assistant for troubleshooting and debugging any issues with the conversion tracking setup. This helped in identifying and rectifying any discrepancies in data capture or reporting.
Ongoing Monitoring and Optimization
- Continuously monitored the conversion tracking setup to ensure accurate data collection and made necessary adjustments to improve tracking effectiveness.
"Creative Nexus demonstrated exceptional expertise in resolving our Google Analytics GA4 challenges, specifically in conversion tracking. Their proactive approach and thorough analysis significantly improved our Google Ads strategy, ensuring precise and beneficial data utilization. We're extremely pleased with their services, which have not only enhanced our campaign efficiency but also provided us with vital insights for business growth."
Vibhas Patil
Senior Product Marketing Manager
Frequently Asked Questions (FAQs)
