Project overview
Decision Point is a leading global consulting firm specialising in AI and advanced analytics solutions. With over a decade of experience, the company has served more than 50 clients across North America, Latin America, Europe, Africa, and Asia, focusing on industries such as CPG, retail, electronics, and healthcare. Comprising a diverse team of data scientists, business consultants, and tech engineers, Decision Point is dedicated to leveraging data to drive business success. They help companies make lasting improvements by embedding analytics into decision-making processes. Through innovative AI technologies, they transform siloed data into actionable insights, enabling clients to achieve significant performance enhancements. With a presence in major cities like Atlanta, London, Dubai, and Gurugram, Decision Point is recognised for its cutting-edge platforms and best-in-class AI expertise. It is a trusted partner in driving business transformation globally.
Our Task
Creative Nexus was tasked with designing and developing a cutting-edge website for Decision Point, a global leader in AI and advanced analytics solutions. Our role involved crafting a modern and intuitive UI/UX reflecting Decision Point’s innovative approach and international reach. We aimed to create a seamless user experience, ensuring the website was visually engaging, responsive, and easy to navigate. Utilising the WordPress platform, we integrated sleek graphics, intuitive navigation, and a user-friendly interface that showcased Decision Point’s services, expertise, and global presence across multiple industries. The project demanded technical knowledge and a deep understanding of Decision Point’s mission to drive business transformation through AI. In delivering a site that mirrors their commitment to excellence, we helped position Decision Point as a leader in their field, providing a digital experience that resonates with their global clientele and future-focused vision.
Primary 1 | ◯ |
HEX Code – #3ec2b7 | |
RGB | CMYK |
R 62 | C 66 |
G 194 | M 0 |
B 183 | Y 35 |
K 0 |
Maximum Blue Green
Primary 2 | ◯ |
HEX Code – #30373d | |
RGB | CMYK |
R 48 | C 76 |
G 55 | M 65 |
B 61 | Y 56 |
K 52 |
Crayola
Secondary | ◯ |
HEX Code – #000000 | |
RGB | CMYK |
R 0 | C 75 |
G 0 | M 68 |
B 0 | Y 67 |
K 90 |
Black
Typography
Typefase
Work Sans
Usage
Headlines
With more than 16+ years of experience, our team has become a leader in digital design and innovations.
Aà
Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.