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HopCharge – A Digital Marketing Success Story
HopCharge Founded in 2019 and based in Gurgaon, India, HopCharge is revolutionizing the electric vehicle (EV) industry with its on-demand mobile charging solutions. They bring convenient, fast, and reliable EV charging directly to consumers wherever they are parked, eliminating the need for stationary charging stations.
- Boost Online Visibility: Increase traffic to HopCharge’s digital platforms, emphasizing their unique mobile EV charging solution.
- Enhance Franchise Recruitment: Attract potential franchisees through targeted campaigns.
- Strengthen Market Penetration: Expand consumer adoption of HopCharge’s services across Delhi, Gurgaon, Ghaziabad, and Noida.
Results
Achieved a 60% increase in website traffic and a 70% increase in social media engagement. Also, Grew the franchisee network by 45%, significantly exceeding initial targets.
Educating a market unfamiliar with mobile EV charging solutions.
Positioning HopCharge distinctively against traditional EV charging stations.
Enhancing the conversion rate of digital campaigns for both franchise recruitment and service adoption.
To address the challenges mentioned above and meet the campaign objectives,
we devised the following strategies and implemented appropriate solutions:
Google Ads and Meta Marketing
Leveraged high-impact pay-per-click (PPC) campaigns and social media advertising to target both potential franchisees and end-users.
Data Driven Targeting
Utilized advanced analytics to refine audience targeting, increasing campaign relevance and effectiveness.
Conversion Tracking & Funnel Analysis
Utilized advanced attribution models and funnel analysis to optimize campaign flow and budget allocation.
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- Digital Engagement: Achieved a 60% increase in website traffic and a 70% increase in social media engagement.
- Franchise Network Expansion: Grew the franchisee network by 45%, significantly exceeding initial targets.
- Increased Service Uptake: Registered a 55% rise in user adoption rate, thanks to precise market targeting and compelling call-to-action strategies.
Anil Kumar
Vice President, Strategic Partnerships
Creative Nexus’s targeted digital marketing campaign for HopCharge showcases a stellar example of how tailored digital strategies can substantially elevate a brand’s presence and commercial success in a niche market. Our work with HopCharge not only amplified their digital footprint but also expanded their business operations through effective franchisee recruitment and customer conversion strategies, setting a benchmark in the EV charging industry.
