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The Wisdom Global School is a place where limitless opportunities flourish. It is where the exuberance of childhood is nourished with care so that every child grows holistically, be it academics, recreation, or emotional, spiritual, or physical development. Here, we prepare your children for future education, nurture their skills, and instils in them the enthusiasm to be a learner for life. We are focused on the complete personality development of the Child who enters the school and meets and beats the expectations of the parents, who completely entrust us by handing over their dearly loved child.
- Lead Generation: Our aim was to generate high-quality leads for The Wisdom Global School.
- Increase Brand Visibility: Drive significant traffic to the school's website to enhance brand awareness.
- Maximize ROI: Optimize campaign spend to achieve the best return on investment.
Results
Lead Generation: Successfully generated approximately 4,500 high-quality leads.
Operating in a competitive educational landscape
Overcoming difficulties in accurately tracking conversions.
The Wisdom Global School outdated website hindered user experience and negatively impacted conversion rates.
Ensuring precise targeting to reach the right audience.
Proper setup and integration of these platforms were necessary for tracking, analysis, and optimization.
To address the challenges mentioned above and meet the campaign objectives,
we devised the following strategies and implemented appropriate solutions:
Keyword Optimization &
Keyword Research
Implemented strategic keyword targeting to reach relevant audiences.
Ad Copy Testing
and Optimization
Implemented A/B testing to identify the most compelling ad copy variations based on CTRs and conversion rates.
Landing Page
Optimization
Utilized tools like Google Optimize and heat maps to optimize landing pages based on user behavior analysis.
Ad Schedule and
Bid Adjustments
Analyzed campaign data to optimize ad scheduling and bidding strategies for peak performance.
Remarketing and
Audience Segmentation
Leveraged audience segmentation for personalized remarketing campaigns to boost conversions.
Conversion Tracking Optimization
and Funnel Analysis
Utilized advanced attribution models and funnel analysis to optimize campaign flow and budget allocation.
Ongoing Data Analysis
and Reporting
Monitored campaign performance metrics and generated detailed reports for continuous optimization.
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- High-Quality Leads: Generated a significant number of leads for The Wisdom Global School.
- Increased Brand Awareness: Enhanced visibility and awareness among the target audience.
- Positive Students & Parents Feedback: Received commendations from satisfied parents for the school's offerings.
U.C Jain
chairman of The Wisdom Global School in Haridwar
This case study highlights how our Google Ads campaign successfully achieved the objectives set forth by The Wisdom Global School, contributing to its growth and success in the competitive educational sector.
