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Founded in 1923, Hummel is a storied Danish sportswear brand that blends high performance with significant social responsibility. Part of the Thornico Group and headquartered in Aarhus, Denmark, Hummel designs, produces, and markets an extensive range of sportswear for all ages.
- Enhance Digital Presence: Drive significant traffic to Hummel's e-commerce site.
- Customer Acquisition and Retention: Engage a broader audience base and strengthen customer loyalty.
- Sales Growth: Enhance online sales through strategic digital outreach.
Results
Online sales rose by 65%, with a 60% improvement in ROI from digital ad spends.
Facing stiff competition in the sportswear industry.
Maintaining a unified brand message across all platforms.
Crafting personalized marketing approaches to boost engagement and conversion.
To address the challenges mentioned above and meet the campaign objectives,
we devised the following strategies and implemented appropriate solutions:
Influencer Marketing
Partnered with prominent sports and lifestyle influencers to leverage their reach and credibility.
SEO and Content Marketing
Developed a robust content strategy focusing on SEO to improve organic reach and engagement.
Advanced Customer Segmentation
Used detailed analytics for targeted communication, improving conversion rates by 35%.
Ad Schedule and
Bid Adjustments
Analyzed campaign data to optimize ad scheduling and bidding strategies for peak performance.
Remarketing and
Audience Segmentation
Leveraged audience segmentation for personalized remarketing campaigns to boost conversions.
Conversion Tracking Optimization
and Funnel Analysis
Utilized advanced attribution models and funnel analysis to optimize campaign flow and budget allocation.
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- Traffic and Engagement: Website visits increased by 70%, with social media interactions up by 50%.
- Customer Base Growth: Expanded the customer base by 40%, with a retention rate improvement of 25%.
- Sales Increase: Online sales rose by 65%, with a 60% improvement in ROI from digital ad spends.
This case study showcases Hummel India’s strategic approach in navigating the competitive sportswear market to achieve outstanding growth and solidify its brand presence. Our innovative marketing strategies and commitment to brand values have propelled Hummel towards achieving its business and social goals.
