In the current marketing landscape, businesses are relying more and more on AI to help them go to market more quickly and engage with customers more effectively, all while lowering costs and raising revenue. AI is applied in a variety of ways to support business success. AI is changing the way businesses operate and offers huge possibilities to those who know how to harness it.
The five ways businesses are utilizing AI for lead generation and conversion optimization are listed below.
1. Use AI to produce unique content
AI can be used to produce sales and marketing content. For instance, a language model like ChatGPT, WriteSconic, or Jasper was used to produce the entirety of this blog post. This kind of AI technology may produce human-like responses to prompts, such as blog posts, answers to Questions, ad copy, and much more. It is trained on a large set of textual data. In addition to QuillBot, there are various tools available for paraphrasing and checking against billions of sources for accidental plagiarism.
To create original, previously unseen images or videos, artificial intelligence (AI) algorithms are used. These algorithms have the ability to learn from a dataset of photographs and utilize that knowledge to produce fresh, unique artwork. Another application of AI algorithms is to apply the aesthetics of one image to another by starting with an existing image. For instance, a landscape shot could be altered to resemble a Van Gogh painting. AI is used to create and edit artwork, from generative art and style transfer to image completion, 3D modeling, and music production, if you thought utilizing AI to complete photographs with missing portions or undesired aspects in photos wasn’t enough.
AI is being used by businesses to produce interesting videos at a far lower cost and faster rate. Create and distribute promotional videos, product demonstrations, client success stories, and other sorts of marketing content that can interest and inform your target audience with AI videos. Employers, clients, and students can receive training and educational content in an interactive and engaging style with video AI solutions like Synthesia. Synthesia can be applied to marketing.
2. Increase Client Satisfaction and Engagement with Self-Learning Chatbots
This entails figuring out the purpose of a user’s communication as well as locating any entities—such as people, locations, or things—that are mentioned in it.
AI is able to decipher a user’s message’s intent and link it with the right action. For instance, the answer to a customer’s question “What are your store hours?” would include those details. It can also tell whether a person is happy, mad, or neutral based on the sentiment conveyed in their message. According to previous responses, this can assist the chatbot in giving a more suitable response, such as helping an irate customer, or predicting what a user will probably say next.
To offer a more seamless client experience, several businesses are integrating chatbots with their CRMs, ERPs, and e-commerce platforms. LivePerson and other AI-powered chatbots can offer 24/7 availability, quick responses, and increased customer satisfaction.
3. Increase Conversion Rates and Engagement with AI-Powered Email Marketing Tools
Using AI, it is possible to segment consumer data into email groups according to their demographics, interests, and behavior. This makes it possible to create email campaigns that are more individualized and focused, which may lead to increased engagement and conversion rates.
AI can also be used to evaluate consumer data and provide customized subject lines and email body content for each recipient. Personalized greetings, product suggestions, and other components that are catered to the recipient’s preferences and actions can be included in this.
They monitor and evaluate their email marketing campaigns using software like SeventhSense. Features like list management, A/B testing, personalization, tracking, and reporting are available. The program aids businesses in streamlining their email marketing campaigns, raising engagement levels, and enhancing bottom-line performance. The final step in improving customer service and sales processes is to utilize AI-powered NLP to understand the purpose of a client’s email and match it with the right email answer.
4. Use AI for Market Research
To find patterns and trends in consumer sentiment, AI algorithms can be used to scan social media posts, polls, and customer reviews. This can assist businesses in figuring out how their goods or services are viewed by consumers and locating potential improvement areas.
It can also be used to forecast future market trends and patterns based on historical data, enabling businesses to find growth opportunities and make better business decisions. For example, they can create helpful topics, enhance product features, and find areas where customers are dissatisfied so that they can enhance the customer experience. AI can help businesses better understand their consumers and the market and make more knowledgeable business decisions by supplying more accurate and effective data analysis.
A competitive intelligence tool powered by AI, Kompyte gives go-to-market teams the information they need to dominate their market. In order to assist teams in producing and sharing actionable insights in real-time, the program leverages machine learning to gather, analyze, and organize data.
5. Real-time ad targeting using AI
Ever wonder how artificial intelligence is being utilized to interpret the purpose behind a customer’s search query and match it with the relevant advertisement? With search intent targeting, this is possible.
A company’s audience can be divided into groups based on demographics, interests, and behavior using AI, making ad targeting and retargeting more precise and successful.