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Important SEO link-building techniques that work in 2023

It is widely known that raising your website’s position in search engine results is the best strategy to get more people. You will generate more business the more Google traffic you obtain.

But how can you raise your domain authority and search engine results?

Well, if you want to do this, experts concur that implementing efficient SEO link-building tactics is one of the crucial tasks.

You’ve therefore arrived at the proper place if you’re seeking for SEO link-building strategies to raise the ranking of your website in search results in 2023.

We’ll discuss the following in this article:

  • What is link building?
  • Why is link-building so crucial?
  • The various forms of backlinks
  • 11 efficient link-building techniques you may employ in 2023 to rank higher in search results

What is link building?

Building links to your site from other sites is a process known as link building. These links can be positioned anywhere on the page and can be either text or an image.

These links are seen by Google as endorsements of the relevance of your website by other websites. As a result, it improves your site’s rankings in search engine results.

Having said that, there are numerous strategies you may use to increase the number of links pointing to your website and improve its Google ranking. While some of them have been tried and true, others are no longer as effective. It’s crucial to be informed about developments in the SEO sector, so we performed some research for you.

Why is link-building so crucial?

One of the most crucial aspects of getting your website to rank is link building, which aids search engines in determining whether your content is reliable and relevant.

It demonstrates that there are individuals who are interested in your content enough to link back to it when you develop links from other websites.

On the other side, this enables search engines to filter and display pertinent results for searches by enabling them to ascertain which topics are popular and which aren’t.

The different forms of backlinks

Backlinks consist of two types: do follow and no follow.

  • Do follow links are ones that, when clicked, confer authority on your website.
  • No follow links don’t pass on any authority at all, but they nonetheless have additional uses that we’ll discuss in more detail later.

Google no longer trusts any old link since it has improved so much at identifying fraudulent or manipulating links—and for good reason!

You need a technique that will enable you to build high-quality backlinks without being penalized by Google’s algorithms if you want to rank higher on Google than your rivals.

11 efficient link-building techniques you can use in 2023 to rank higher in search results

There are several ways to help get links from other websites. But today we will be discussing the most powerful and natural way to help you get backlinks on a regular basis. The best way to achieve this is to make your website content stand out as much as possible.

  1. Research keywords first
  2. Anchor text should contain keywords.
  3. Commit to regularly building links
  4. Get backlinks from pertinent websites
  5. Publish infographics and other visual materials
  6. Provide stuff that others will want to share
  7. Implement influencer marketing
  8. Benefit from guest blogging
  9. Run contests and freebies
  10. Keep in mind local SEO
  11. A mobile-friendly website is a must

1. Research keywords first

It may sound obvious, but you must first identify the keywords that people are using to find your content on Google if you want them to link to it.

SEMrush, Ahrefs, and free tools like Google Keyword Planner and Ubersuggest may all be used to find out this information as well as to find out what people are searching for online.

Pro tip: Try employing long-tail keywords in the form of questions that are easy to rank instead of optimizing your content for high-volume, difficult-to-rank primary keywords. This will give you more value and increase your ranking. As a result, this will raise the possibility of getting backlinks from articles that don’t compete but cover related subjects.

2. Anchor text should contain keywords

 Have found a backlink possibility for your website? Congrats!

But, be sure to include keywords in the anchor text—the language that is hyperlinked and directs users to your content—when you create connections to your website.

Your website’s relevance will increase as a result, and search engines like Google will rank it higher as a result.

In other words, since it’s more probable they’ll look at the top five articles when performing research, this increases the likelihood that other websites will link to your resources, pages, and articles.

3. Commit to regularly building links

Link building is an essential component of your SEO strategy, so you shouldn’t view it as something you can do occasionally. In reality, if you want to see significant effects, you must regularly commit to it.

Very few websites without links are immobile, like trees without branches.

Nevertheless, once you begin expanding your link profile, it’s similar to sowing seeds: as your site develops, the rest of the world will eventually follow.

To expand your link portfolio more quickly and effectively, you might employ specific SEO tools. Sitechecker is one such tool, for example. This tool will assist you in creating backlinks and performing a thorough examination of your backlink profile.

4. Get backlinks from pertinent websites

You should focus on the following two pertinent issues:

  1. How pertinent is the subject of the article you are connecting to? It’s crucial that the websites you link to have content that connects to the subject of your website so that visitors who click through from those websites understand why they are seeing stuff about your website on their screens.
  2. How pertinent is the website to which you’re referring, second? You should look at the website’s domain authority (DA), even though the issue must be pertinent to your own. How important is this website to the search engine, in other words? The value of the link you receive rises as your DA rises.

Ensure that these links aren’t paid links as well because Google penalizes websites with an excessive number of paid links on them (unless those paid links are from well-known companies like Amazon).

Extra words of wisdom: Google and other search engines evaluate your brand’s relevance, authority, and trustworthiness using signals from review sites. Also, most of them have excellent search engine rankings, so this could be a good option for you.

5. Publish infographics and other visual materials.

Videos and infographics are always in demand on social networking sites like Facebook, TikTok, Twitter, Instagram, Pinterest, and LinkedIn since they’re simple to share and embed in articles or webpages.

Consider producing a video or infographic outlining a specific topic if you’re looking for a means to increase the visibility of yourself or your brand.

The ability to utilize and share infographics on social media and in blog posts makes them fantastic (especially on Pinterest). They are also simple to read and comprehend! Make sure the infographic incorporates connections back to your website or to any other websites you might want readers to visit after viewing it.

6. Provide content that others will want to share

One of the best strategies for increasing the number of connections to your website is content marketing.

It’s also one of the most economical ways to spread your message over the globe.

It’s time to start considering how you might include content marketing into your company plan if you want more clients flowing through your doors (and more money in your wallets).

Make sure your content is pertinent as well. The caliber of your content is the most important aspect of any link-building effort. If your material is not pertinent, no one will want to share it with their audiences, and your links won’t work.

Make sure what you’re publishing is genuinely something people want to read if you want to build links.

7. Implement influencer marketing

Influencer marketing has gained popularity recently, and it will continue to do so in 2023!

Influencer marketing is still a highly successful approach to reaching potential clients who might not otherwise find you online or offline, and this is one thing that hasn’t changed.

Influencers can be the solution you’re seeking if you want to reach new audiences without spending money on conventional advertising channels like print ads or TV commercials.

They also effectively establish backlinks, as they often add links from those accounts when they write about their interactions with you, write on your website, or advertise facts you mention and cite in articles. This will increase website traffic, which will positively affect your rankings and attract new backlinks.

8. Benefit from guest blogging

One of the most well-liked methods for getting connections back to your website from other websites is through guest posts.

Finding a website that publishes content relevant to your topic and sending them an email with a pitch for your article idea is the best thing about guest posting because it doesn’t involve any technical expertise or coding abilities on your part.

They’ll post it on their website and give you credit for authoring it if they think it’s useful to their audience and they enjoy it. Nonetheless, it should be remembered that these websites often permit two backlinks per article.

9. Run contests and freebies

Hosting a contest or giveaway is another excellent strategy to promote your company and get your content in front of your target audience.

When you host these kinds of giveaways, you’re giving people the opportunity to win something in exchange for sharing your link with their social media followers or website visitors. This could be a gift or another form of payment. This tactic may work well for attracting attention and establishing backlinks.

10. Keep in mind local SEO

In order to rank in local search results, your website must be optimized for local keywords. The first results that appear when a user types in a local keyword are those that have been optimized for that query.

So, the two major objectives of this procedure are to optimize your website for local keywords and to achieve high rankings for those terms when someone conducts a local search.

You may optimize your website and content for local keywords in a number of ways:

  • The homepage or landing page of your website should have local keywords in the title tag.
  • In the HTML code of your website, use appropriate anchor text for “<a>” tags. When a user clicks on one of your links, they should write precisely this phrase or keyword into their browser window.
  • Make engaging material that has a local focus (e.g., reviews of restaurants, hotels, and attractions). 
  • Include social networking buttons for your area inside the “<a>” tags on your website. By doing this, you can connect with users who are actively searching on social media sites like Google My Business, Facebook, Twitter, Instagram, and others.
  • Connect to websites that are optimized for the same keywords as yours; if they rank in the top ten, your chances of moving up the rankings are increased. It’s simple to believe that you’re succeeding if you have a high Google or Bing ranking. Yet, using local search to find new clients and leads can be very effective.

11. A mobile-friendly website is a must

For your website to rank highly on Google, it must be mobile-friendly. In addition to making the site load quicker and simpler to use, it also aids those looking for your product or service in narrowing down their search.

There are various free tools available to you if you need assistance determining whether your website is mobile-friendly. Google’s Mobile-Friendly Test Tool is among the most well-liked tools. Simply enter the URL of your website to use the tool, and you will receive a score indicating how mobile-friendly it is.

Short version

You’ve probably heard the term mentioned a little, whether you’re an experienced marketer or just getting started, but you could still be unclear about what link building is, how it might benefit you, and what strategies you should employ.

The best thing you can do as you prepare to start your own link-building adventure is to make sure you keep informed and knowledgeable about the subject by subscribing to our site for more practical, hack-filled content.


With over 18+ yrs of experience in Global Marketing Communication & Branding. Previous to this, he worked with companies like Boston Consulting Group (BCG), KPMG, and ZS Associates, Aptara etc.

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