Unleashing the power of Google Ads services for your business
Introduction to Google Ads
Google Ads is the most popular and highly effective marketing tool for all businesses. The reason why Google Ads is such a popular service is because it reaches potential customers precisely when they are searching for products or services. Using Google Ads, you can also drive relevant and targeted traffic to your Website and boost your conversion rate.
Types of Google Ads
There are different types of Google Ads available for you to select from. A good marketing strategy focuses on using all of them adequately, so let’s look at it.
Search Ads
- If you want your Website to appear at the top of search results when users are searching for related keywords, Search Ads are an ideal service. It brings paid traffic to your Website, which has a high chance of conversion.
Display Ads
- The advertisement banners or pop-ups you see while surfing the internet are part of Display Ads. This is the most used Google Ads feature, and it displays advertisements across millions of websites, videos, and apps on relevant devices.
Remarketing Ads
- These are like little encouragement for users to visit your site again. These promotional Ads are specifically targeted to users who visited you but didn't convert. These Ads help keep your brand top-of-mind and encourage users to return and complete their purchase.
Video Ads
- Video advertisements generally appear on YouTube but sometimes can also be seen on websites or apps. These can be both interactive and non-interactive. Video Ads are an effective tool to engage customers with compelling visuals and storytelling.
Shopping Ads
- This ad format is perfect for e-commerce businesses as it appears at the top of user search results and gives images, prices, and product descriptions. This is a good way to attract ready-to-buy customers.
Local Ads
- These ads are perfect for attracting local consumers to your offline businesses. They appear in your local search results and help businesses connect with nearby customers.
Get your business onto
the top position of google with our proven Google Ads strategy.
Silver Plan
$199
Best Google Ads Package for
Small Business
- Campaign – 1
- AD Groups – 2
- Ad Copies – Maximum 6
- Search Ads
- Display Ads
- Gmail Ads
- Video Ads
- Shopping Ads
- App Promotion Ads
- Shopping Ads
- Remarketing List
- Conversion Tracking
- Competitor Analysis
- Keyword Optimization
- Ad Copy Optimization
- ROI Analysis
- Landing Page Optimization
- Reports – Monthly
- Support – Email, Chat
- Dedicated Account Manager
Gold Plan
$299
Best Google Ads Package for
Competitive Niche
- Campaign – 2
- AD Groups – 6
- Ad Copies – Maximum 15
- Search Ads
- Display Ads
- Gmail Ads
- Video Ads
- Shopping Ads
- App Promotion Ads
- Remarketing List
- Conversion Tracking
-
- Competitor Analysis
- Keyword Optimization
- Ad Copy Optimization
- ROI Analysis
- Landing Page Optimization
- Reports – Monthly
- Support – Email, Chat
- Dedicated Account Manager
Diamond Plan
$499
Best Google Ads Package for
Highly Competitive Niche
- Campaign – 5
- AD Groups – 10
- Ad Copies – Maximum 50
- Search Ads
- Display Ads
- Gmail Ads
- Video Ads
- Shopping Ads
- App Promotion Ads
- Remarketing List
- Conversion Tracking
- Competitor Analysis
- Keyword Optimization
- Ad Copy Optimization
- ROI Analysis
- Landing Page Optimization
- Reports – Monthly
- Dedicated Account Manager
- Support – Email, Chat
Google Analytics - GA4 (Tracking codes)
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Create a Google Ads account
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Set up conversion tracking
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Integrate Google Analytics if needed
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Conduct keyword research
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Create ad groups and campaigns
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Design ad copy and visuals
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Decide budget and bidding strategy
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Optimize landing pages
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Use ad extensions
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Choose geographical targeting
What our clients
say about us.
We have been working with the Creative Nexus company for a long time, and we can confidently say that this is an outstanding result in Google Ads to get the best prices and best offers from them. Their strength and work ethics make them stand out, and we've been most relaxed in our long association with them.
Nikhil Jain
Vardhman Developers, Director
Creative Nexus Marketing Agency did a fantastic job. They took excellent care of my business, helping me get much better results than before. They are very friendly, always responding to any concerns I have in a matter of hours. I highly recommend them!
Manish Nayyar
EGOT, Consultant
Creative Nexus is a great digital marketing agency. I hired them to grow my business, and they have done just that. They have helped me with my Google Ads, bringing me top rankings in paid results. The CNX team is very experienced and professional; they give us a good result.
Nikhil Jain
Wisdom Global School, Director
Frequently asked questions (FAQs)
What is the Pay Per Click (PPC) Model?
PPC is a feature provided by Google Ads, where the user only needs to pay when somebody clicks on their ad and visits their web page. This ensures effective utilisation of your advertisement budget, and you only pay for real traffic and conversion.
How do I measure the success of my Google Ad Campaign?
The success of ad campaigns can be measured through click-through rate ( CTR), cost per click ( CPC), conversion rate, and overall ROI.
How can Google Ads benefit my business?
Google Ads is a premier digital marketing tool that can definitely enhance the reach and conversion rate of your Website. It is a cost-effective solution to increase traffic and sales on your Website.
What are Landing Pages?
The page on which the user lands after clicking the advertisement is called a landing page. This is where actual sales happen.
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Benefits of using Google Ads services
Google Ads provide a wide range of benefits for business owners that can initiate positive growth. So, let’s have a look at some of those benefits.
- Precise Targeting: Google Ads allows you to run Ads for specific population locations, languages, and even device types. This leads to a better return on investment and conversion rates as the Ads are seen by relevant audiences only.
- Measurable Results: Data plays an important role in making decisions or planning promotional campaigns. Google Ads provides detailed analytics of clicks, conversions and impressions based on geography, device, age and various other factors. This allows you to gain detailed insights and make informed decisions.
- Cost-Effectiveness: Google Ads works on the famous Pay Per Click model. You’ll only be charged when somebody clicks on your ad; just showing it would not attract any fees. This way, you’re paying for traffic and engagement on your Website.
- Flexibility and Control: Moreover, compared to traditional advertising, Google Ads offers much flexibility. When it comes to budget, ad formats, and targeting options, you get lots of choices using which you can create a custom campaign for your organisation.
How does Google Ads campaign work?
So, as we understand why Google Ads is such an important tool, let’s look at how a Google ad campaign works.
- Keyword Research : Once we have set up the Google Ads account, it’s time to start researching keywords. To ensure the effectiveness of the advertisements, proper keyword identification is required so that one can reach the target audience. Tools like Semrush, Ahref and Google Keyword Planner can greatly help with that.
- Creating Ad Copy and Visuals : Based on the keywords and user search preferences, compelling ad copy and visuals must be created that attract attention and encourage clicks. These ad copies must be aligned with the business values and goals.
- Set Budget and Bidding Strategy: Oncee you have prepared the ad cop,y, it’s timto sete monthly budget and the bidding strategy that aligns with your goals and objectives.
- Optimise Landing Pages: Once the ads start running, you must ensure your landing pages are ready for conversion. This means they should be relevant to the ads and provide a seamless experience to users.
- Implement Conversion Tracking: For this, you’ll have to set up Google Analytics so that your metrics can be recorded and you can plan your campaign accordingly.
- Monitor and Optimise Performance : Based on metrics like click-through rate (CTR), cost per click (CPC), and conversion rate, you will need to optimise your campaign. This will ensure that it is adapted as per the current scenarios. Based on these days, you can also apply remarketing strategies to re-engage users who have interacted with your site but did not convert.
So, till now, you must have understood that running a Google Ad campaign involves various technical aspects. Therefore, you’ll need the help of the best professionals in the town to ensure its success. This is where Creative Nexus comes in, your one-stop solution for all digital marketing needs.
Why choose Creative Nexus for your Google Ads campaign?
Creative Nexus is leading the digital marketing industry with its innovative and result-producing approach. We have a team of experienced digital marketers whose skills help us navigate complex features and avoid common pitfalls. Furthermore, taking the help of professionals will help you save both time and effort, which you can divert to core business activities. We are the digital marketing services provider of leading brands in the world and have helped them to grow their presence digitally. We provide a wide range of services apart from Google Ads, such as Search Engine Optimisation, SMM, Website Development and many more. Now, you have the opportunity to reach the next level in your business. So what are you waiting for? Boom! Your one-on-one consultation with our experts today.