HomeFirst is a technology-led affordable housing finance company focused on enabling first-time homeownership for low- and middle-income households in India. The organisation combines digital lending capabilities with customer-centric processes to address credit access gaps across urban and semi-urban markets.
Platform Used Adobe InDesign, Illustrator & Photoshop
Creative Nexus was engaged to conceptualise, structure, and design the HomeFirst Impact Report, with Sattva Consulting Team. The objective was to convert extensive primary research, customer insights, and impact findings into a clear, credible, and insight-driven report that communicates the social and behavioural outcomes of affordable homeownership.
Challenges
Phased availability of approved visual content
Report design progressed alongside staggered receipt of final, high-quality images from multiple internal teams.
Visual updates aligned with evolving narratives
Changes in storytelling emphasis required periodic replacement and adjustment of visuals during production.
Dependency on validated research and data sets
Key sections remained in progress until survey findings and impact metrics were finalised.
Design progression linked to data maturity
Charts, illustrations, and infographics required continuous refinement as datasets were confirmed.
Compressed timelines close to finalisation
Late-stage inputs increased coordination intensity during the final execution phase.
Delivered a research-backed Impact Report translating complex data into accessible, human-centred storytelling
Maintained narrative and visual coherence despite evolving inputs and iterative refinements
Ensured accuracy and clarity across impact insights through disciplined data and design alignment
Successfully balanced analytical depth with readability for institutional and policy audiences
Positioned HomeFirst as a thought leader in affordable housing finance through evidence-led impact communication
What our clients
say about us.
Creative Nexus did a great job on the HomeFirst Impact Report 2025. They helped structure a large amount of information and turned it into a report that was clear, engaging, and easy to navigate. Their understanding of impact reporting and data presentation made a big difference. The team was collaborative and dependable throughout the process.
Vrinda Chaturvedi
Senior Consultant
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