Contact Creative Nexus at tharun@creativenexus.in
CASE STUDY
InfinumGrowth Counselling Platform
Website Analytics Advertising Automation Lead Dashboard
Creative Nexus provided InfinumGrowth Learning Pvt Ltd with a connected counselling-acquisition platform. The process started with an abstract idea and wireframes to go on to develop a responsive website, campaign tracking, WhatsApp and e-mail automation, a database-driven inquiry process, and an admin dashboard.
| Scope | Delivery |
|---|---|
| Design | D1 and D2 wireframes followed by client and founder review |
| Build | Landing page booking form thank-you page API database and dashboard |
| Growth | 28-keyword input Google Search Ads Meta setup and ₹3,000 allocation per ad |
Delivered by Creative Nexus with intern-led execution founder guidance and team research support
From Brief To Approved Direction
The brief was to provide an experience that would guide people through a journey of online counselling and psychotherapy, explaining what it is and building trust to make conversions from visits to qualified enquiries. This experience had to work for individuals, couples, teenagers and parents.
From Brief To Approved Direction
| Stage | What We Did |
|---|---|
| Discover | Reviewed the audience service content conversion goal and 28-keyword research |
| Design | Created D1 and D2 wireframes and mapped the full page and form journey |
| Review | Converted client comments and founder suggestions into a tracked revision list |
| Build | Developed the responsive experience and connected tracking lead capture and operations |
| Verify | Tested the visitor flow admin workflow deployment settings and handover steps |
From Brief To Approved Direction
Following the submission of the initial wireframe, feedback was received from the client.
This feedback pointed out certain areas that required improvement in relation to the website structure.
These improvements involved:
- Arrangement of sections
- Clarification of information
- User flow
- CTA Placement
The Website Journey
The page was designed to be an experience all by itself: explain the service, enable people to see their need for it, show how counseling happens, give credibility to the practitioner, respond to questions and make an invitation for further inquiry.
Service areas
Need recognition
Two support paths
Method and Trust
Approved team
Questions answered
What We Built
User-oriented Next.js website design that includes call to action, service cards, images for private space, counseling vs. psychotherapy distinction, Transactional Analysis concept, four-step process, team member profiles, testimonials, FAQs, crisis information, final enquiry form, and constant access through phone and WhatsApp.
Enquiry Analytics And Automation
Confidential Booking Form
Thank-You Confirmation
Form validates the visitor’s information, logs the user who requires help, logs the source of inquiry, and uses a honeypot to prevent spam. The lead is saved in the MySQL database before attempting email notification, so any failure in sending an email will not result in loss of inquiry. A specific thank you page indicates the next step and serves as the destination for conversion tracking.
Automated lead email
| Growth Layer | Implementation |
|---|---|
| Search and SEO | 28 keywords mapped to page topics metadata and Google Search Ads |
| Paid media | Google and Meta account setup with ₹3,000 allocated per ad |
| Measurement | Google Tag Manager Google Analytics Google Ads Search Console and Clarity |
| Contact | WhatsApp click-to-call email notification and reply-to workflow |
Unified Lead Dashboard
With the private dashboard, each inquiry is turned into a follow-up action item. Information on totals, new inquiries, follow-ups, conversions, stages, latest activity and quick actions is provided. Searching, filtering, sorting, reviewing, updating, adding private comments and exporting the current set of leads is possible.
Integrated Workflow
- Hashed password and HTTP only signed session cookie for secure admin login
- Tiered stages for leads of New Contacted Follow-Up and Converted Leads
- Email sending status saved along with the lead
- Status update, private note, dates filters, pagination and CSV exporting
- Database queries and admin API protected with parameters
Outcome And Client Value
InfinumGrowth received one connected path from discovery to follow-up. A visitor can arrive through organic search or advertising, understand the service, submit a confidential enquiry or use WhatsApp, receive confirmation and enter a trackable lead pipeline. The client receives an automated email and manages the enquiry from the protected dashboard.
Visitor journey
Final conversion point
Capabilities Demonstrated
| Capability | Delivered Value |
|---|---|
| UX and development | Responsive user journey from homepage to thank-you page |
| Digital growth | Keyword-led SEO paid search account setup and measurement foundation |
| Automation | Database-first lead capture email API WhatsApp and delivery tracking |
| Business operations | Secure unified dashboard for follow-up conversion and export |
| Project delivery | Client feedback founder guidance testing versioning deployment and handover |
How The Project Was Delivered
The founder of the company provided the project to an intern along with guidance and suggestions for the same. The team members provided the 28-keyword research. The intern was responsible for all the other aspects from wireframes to the final handing over process. This combination helped in providing the client with a system as opposed to only a webpage.