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Muskaan Consulting Service
As a child, we all have the opportunity to learn and grow. While most of us are lucky enough to have teachers who take a personal interest in us, countless children don’t even get past grade 8. They lack guidance, and motivation and are often pushed into occupations that don’t take advantage of their full potential. This is where our consulting step comes in – we work with young boys/girls and their families to ensure they get all the tools they need to achieve academic success and success throughout life.
The task was to design a modern style for the brand and help to enter the global market, as well as enhancing users’ loyalty to the product
Our branding experts began working on their brand visual identity, and we were looking for a unique idea that could bring trust into the logo. As mentioned previously, they wanted to illustrate the idea of multi-sidedness and that they work with clients both directly and indirectly. In order to do this, we had to find a unique way to express this in their logo design.
As a final step, we prepared a brand book and style guides. We believe that branding language is a powerful marketing weapon. However, the stronger the weapon is, the more important it is to follow the rules for using it.
| Primary 1 | ◯ |
| HEX Code-#ef5a2b | |
| RGB | CMYK |
| R 239 | C 1 |
| G 90 | M 80 |
| B 43 | Y 93 |
| K 0 |
Orange
| Primary 2 | ◯ |
| HEX Code-#1e75ba | |
| RGB | CMYK |
| R 30 | C 85 |
| G 117 | M 50 |
| B 186 | Y 1 |
| K 0 |
Blue
| Primary 3 | ◯ |
| HEX Code-#d71b5e | |
| RGB | CMYK |
| R 215 | C 11 |
| G 27 | M 100 |
| B 94 | Y 46 |
| K 1 |
Pink
| Primary 4 | ◯ |
| HEX Code-#8bc241 | |
| RGB | CMYK |
| R 139 | C 51 |
| G 194 | M 2 |
| B 65 | Y 99 |
| K 0 |
Green
| Primary 5 | ◯ |
| HEX Code-#f2ca17 | |
| RGB | CMYK |
| R 242 | C 6 |
| G 202 | M 18 |
| B 23 | Y 99 |
| K 0 |
Yellow
| Secondary | ◯ |
| HEX Code-#000000 | |
| RGB | CMYK |
| R 242 | C 75 |
| G 202 | M 68 |
| B 23 | Y 67 |
| K 90 |
Pink
Typefase
Montserrat
Usage
Headlines
Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.