E-commerce is evolving rapidly with upgrades in technology. Therefore, it has become important for online businesses to stay ahead of their competitors. The success of your online store depends upon what platform you use and what strategy you apply. This is why we’ll discuss how you can grow your E-commerce business using BigCommerce today.
What is BigCommerce?
BigCommerce is currently one of the most famous e-commerce platforms in the world. It allows businesses of all shapes and sizes to create, manage, and scale their online stores. BigCommerce is famous for its flexibility and robust features, such as tools for SEO, payment gateway and unlimited customisation options. If you’re someone who’s looking to expand their business online but doesn’t have technical know-how, then BigCommerce is perfect for you. Here are ten essential tips to help grow your e-commerce business in 2025:
1. Optimise Your Store for Mobile
We can’t stress enough about the importance of mobile responsiveness. More than 80% of online shopping takes place on mobile phones. You’ll have to make sure that your BigCommerce store has mobile-friendly designs, after loading times, and is easy to navigate, helping you convert visitors into customers.
2. Using AI for Personalized Shopping Experiences
BigCommerce allows integration with lots of different AI tools that can automate and streamline your whole process. AI can help you in creating a personalised shopping experience for your customer. Analysing user behaviour and shopping preferences can help promote and make product recommendations for each customer.
3. Invest in Search Engine Optimization (SEO)
Search Engine Optimisation is important to drive organic traffic to your website and increase its visibility. This is why you should invest in good SEO services. They can help you in optimising your product listings, descriptions, and images with relevant keywords. BigCommerce also provides built-in SEO tools that can help you optimise various aspects of your store.
4. Utilise Social Media Marketing
Nowadays, social media platforms such as Instagram and Facebook have their own marketplace. You can create engaging content and integrate your BigCommerce store with it in order to attract sales from your social media platforms. This way, you can increase consumer engagement and tap into a broader range of audiences.
5. Improve Your Customer Support with Chatbots
BigCommerce offers integration with AI Chatbots that can handle customer queries 24/7. You need to understand that good customer service is key to retaining customers. With these Chatbots, you can improve the user experience and satisfaction. Furthermore, you can also reduce abandonment rates by providing quick responses to your customers.
6. Offer Multiple Payment Options
BigCommerce offers integration with lots of payment gateways, such as Stripe, PhonePe, Paytm, and Razorpay. However, while selecting a PG, you should pick one that has the most number of payment options. Your PG must have credit card, debit card, UPI, net banking, EMI, and pay later options. Having so many payment options helps encourage customers to complete their purchases in the most suitable way.
7. Optimise Product Pages for Higher Conversions
You should also focus on optimising your individual product pages, as this can significantly improve your conversion rate. A good product page is well-designed and has high-quality images, detailed descriptions, and customer reviews. To further enhance its functionality, BigCommerce also provides tools to add features such as 360° product views and videos. This way, the shopping experience becomes more immersive.
8. Implement Email Marketing Campaigns
Email marketing is one of the most effective ways to target and retarget customers. Using AI, you can figure out user behaviour, and based on that, you can send targeted emails that have more chances to convert. BigCommerce allows integration with different email marketing tools that can help you create automated campaigns, cart abandonment reminders, personalised recommendations and promotional offers.
9. Focus on Data Analytics
With various monitoring and analytics tools offered by BigCommerce, you can gain useful insights into sales patterns, consumer behaviour and inventory management. Making data-driven decisions has become important in today’s time to improve the efficiency and effectiveness of your store. You can use this data to identify popular products, optimise pricing, and adjust marketing strategies based on customer preferences.
10. Expand Your Market with International Shipping
As we said earlier, BigCommerce is an excellent choice for those who are looking to expand their business. So, if you want to take your store overseas, then you’ll be glad to know that BigCommerce supports multiple currencies and shipping options, making it easier to reach international customers. You should definitely take advantage of these features.
These were the top 10 tips that you can follow to make your e-commerce store successful using BigCommerce. BigCommerce has become an Ideal platform for all businesses. Whether you want to start or expand, it has lots of features to help you on your journey. By using advanced analytics provided by BigCommerce and Google, you can gain valuable insights into your customers. Using this information, you can adapt to market trends and stay ahead in the competitive e-commerce landscape.
