Project overview
Hummel has been in the game of SPORT for almost 100 years. It’s our passion. Hummel honours the camaraderie, celebrates the wins, and applauds the ability to play, share and enjoy the sport throughout life. It’s our HERITAGE and nothing makes us prouder. It defines and shapes our designs, sponsorships, people, teams, and initiatives.
Challenges
The main challenge was to create a lifestyle inspirational product, Shopping opportunities have changed, and conditions require new approaches. People want to plan, understand the features, be confident in every decision and action they take. Sincerely and frankly.
Timeline
UI Elements
Primary 1 | ◯ |
HEX Code – #f35c49 | |
RGB | CMYK |
R 243 | C 0 |
G 92 | M 79 |
B 73 | Y 73 |
K 0 |
Fire Opal
Primary 2 | ◯ |
HEX Code – #72c6f2 | |
RGB | CMYK |
R 114 | C 49 |
G 198 | M 5 |
B 242 | Y 0 |
K 0 |
Maya Blue
Secondary | ◯ |
HEX Code – #000000 | |
RGB | CMYK |
R 0 | C 75 |
G 0 | M 68 |
B 0 | Y 67 |
K 90 |
Moonlight Black
Typography
Typefase
Roboto
Usage
Headlines
With more than 16+ years of experience, our team has become a leader in digital design and innovations.
Aà
Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.