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Nehish
Nehish IT Consulting Services & Nehish Software Solutions (OPC) Private Limited is a trusted financial technology partner specializing in delivering innovative and tailored solutions to banks, neobanks, and financial institutions globally. To strengthen its position in the competitive fintech landscape, Nehish embarked on a rebranding journey to align its visual identity with its modern, client-centric, and forward-thinking values.
Task
Building an internal tool of this scale is no small feat, but with the right approach, it can be a powerful force for uniting a company.
Strategy
Brand, UX Strategy
Design
UI/UX Design, Art Direction
Client
Envato
Brand
storyboarding
storyboarding
Our rebranding journey began with a deep dive into Nehish’s achievements and future vision. Collaborating across our Dubai and Bengaluru teams, we gathered insights from employees, stakeholders, and clients to refine our brand identity. Working closely with user experience analysts and management, we defined a brand storyboard that highlighted how our financial technology solutions empower institutions. This process helped shape our core values, guiding every branding decision. After extensive discussions, we distilled a broad set of values into three core principles that encapsulate Nehish’s mission and vision.
Moodboard
Exploration
Reimagining the Nehish Identity.
We transformed Nehish’s visual language to reflect their evolution. By blending sleek typography with a dynamic new mark, we created a brand identity built to stand out in a competitive digital landscape.
Colors
Typography
We worked with Creative Nexus on a complete rebranding, including our website, presentations, and brochures. They were able to simplify complex IT offerings and present them in a clear, professional way. The entire process—from rebranding strategy to website development—was smooth and well managed. The end result reflected exactly how we wanted Nehish to be positioned.
Awanish Srivastav
Managing Director
