Branding

Silwer

SILWER is a purpose-driven project focused on building India’s first senior-centric footwear brand. Designed with medical understanding and functional innovation, the project addresses mobility, comfort, and stability challenges faced by mid-age adults and seniors, empowering them to move with confidence, ease, and dignity in everyday life.

Task

Building an internal tool of this scale is no small feat, but with the right approach, it can be a powerful force for uniting a company.

Strategy

Brand, UX Strategy

Design

UI/UX Design, Art Direction

Client

Silwer P.V.T Ltd.

Brand
storyboarding

Silwer is India’s first senior-focused footwear brand, created to support healthy aging through comfort, stability, and natural movement. Designed with medical insight and thoughtful engineering, Silwer footwear addresses pain, balance, and ease of use without looking or feeling orthopedic. By combining functionality, aesthetics, and accessibility, Silwer empowers mid-age adults and seniors to move confidently, independently, and comfortably every day.

Creative Nexus was closely involved in building Silwer from the very beginning. They helped us with our logo, brand identity, and overall brand direction, and their inputs went much deeper than just design. The team really took time to understand what we wanted to build and guided us on brand positioning and website UI decisions as well. It felt more like working with a strategic partner than a typical branding agency